On-Page SEO Template

Free Download


Save time and rank higher on Google.

Implement your SEO strategy with step-by-step guidance.

Optimizing your website for search requires adding relevant keywords to specific elements of your site. To help you easily track these on-page SEO elements, download this free template.
This template allows you to plan HubSpot's SEO in advance, so you can either implement your strategy step-by-step, or hand it off to your webmaster to execute easily.
We've also included a guide that shows you how to use each section of the template, highlighting nuances and giving you tips for maximum productivity.

  • An SEO content template is a blueprint for organizing and creating web pages so that your site will rank well on search. It should provide keywords, suggested page word count, internal and external linking suggestions, and other directives to help you improve your content's SEO. HubSpot's Free SEO Templates can help you be more efficient with your time and rank well in search results.

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  • SEO is a process of understanding the needs and intent of your audience. An SEO plan involves research on search terms your audience uses to describe their problems and creating dedicated web pages to attract them:

    1. The most searched terms relevant to your business will often be informational pages.
    2. Transactional searches that include "vs" and "buy" are often searchers ready to become customers.
    3. Branded searches often reveal frequently asked questions your would-be customers expect your website to have an answer of.
  • Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

  • To do SEO by yourself without hiring a professional:

    1. Learn how to perform keyword research
    2. Use HubSpot's SEO Content Template to map out the corresponding website pages to searches from your website visitors
    3. Perform an SEO competitive analysis to identify the gaps in your SEO content strategy
    4. Create or update existing content with improved title tags, fresher content, and mobile-friendly experience
  • An SEO content template, sometimes called a content brief, provides copywriters instructions on what the important searcher intents are for a particular keyword topic, what the page URL should be, and how to increase search result click throughs by optimizing page titles and meta descriptions.

  • The biggest obstacle to creating great SEO content is knowing what makes content great. In order to be better than your competitors, your website's content needs to be better structured, more in-depth, and tailored to solving the problems a website visitor is looking to answer. HubSpot's Free SEO Template can help you structure a website filled with good search engine optimized content.

Ensure you're optimizing all of your pages for search engines.

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