HubSpot SlideShare

Step-by-Step Guide to SlideShare Marketing


Learn how to turn your SlideShare account into a lead generation machine

slideshare marketingSlideShare is more than just a tool for embedding presentations in your blog posts and web pages: it’s a full-on social network that has the potential to expose your content to thousands (even millions) of prospective leads and customers.

In fact, with more than 70 million professional users and 17 million uploads, SlideShare is one of the top 100 most-visited websites in the world. 

Of course, attracting eyeballs -- while certainly helpful -- isn’t the end goal of SlideShare marketing. Ultimately, you want those eyeballs to convert into leads and, eventually, close as customers. 

In this guide, we’ll walk you step-by-step through everything you need to know about SlideShare marketing and offer insights and pro tips along way. 

Specifically, this guide will cover:

  • Creating SlideShare presentations
  • Setting up lead capture forms
  • Promoting SlideShare presentations
  • Measuring performance with analytics

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