HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.

Snapchat for Business

A Marketer's Guide to Snapchat for Business

A how-to guide for all marketers.

Get a snapshot of what Snapchat can do for your business.

  • To say that Snapchat is worth your time and attention is a bit of an understatement. According to Forbes, “Over 60% of Americans between the ages of 13 and 38 are Snapchat users.” And Bloomberg says that over 150 million users are active each day on the platform, which shockingly surpasses Twitter’s popularity.
  • Before you groan at the thought of learning the ins and outs of yet another social media platform, just think about the reach your brand or business is going to achieve thanks to Snapchat. But let’s be honest: Snapchat isn’t exactly the easiest platform out there, and it can be intimidating compared to Facebook, Twitter, and Instagram.
  • This guide will help you navigate the unfamiliar world that is Snapchat. We’ll go over everything from the basics of Snapchat and why it’s worth your time to explaining simple tricks for how to use it for your brand or business. We’ll even show you how to measure your efforts so you can see tangible progress.

This guide includes:

  • How to create your first Snapchat story
  • Measuring your Snapchat efforts
  • How to create stories and snaps that capture attention
  • How brands are finding success on Snapchat
  • How to grow your audience on Snapchat
  • How to use advanced features to enhance your presence

Frequently Asked Questions

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Explore the Guide Now