Free Guide

How To Get Your Social Media Strategy Approved by Execs [+Strategy Deck Template]

Social strategist Jayde I. Powell shares her playbook for getting social strategies approved: Speak to ROI, align your team, and present with confidence.

 

 

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Get Executive Buy-In Faster

Stop getting shot down in the boardroom. This framework shows you exactly how to translate social metrics into business outcomes that matter to leadership—so you can secure the budget, headcount, and resources you need to execute.

A Proven Presentation Structure That Works

No more guessing what to include in your deck. You'll get a ready-to-use template that covers everything from competitive analysis to KPIs to resourcing requirements—backed by 13 years of successful pitches to brands like Netflix, Microsoft, and Timberland.

Speak the Language of ROI (Even When It's Hard to Measure)

Learn how to anticipate and answer the toughest exec questions about return on investment, connect social strategy to revenue and reputation, and position your work as essential—not optional.

What's Included

  • Pre-built strategy deck template with all essential sections
  • Clear guidance on connecting social metrics to revenue, growth, and ROI so leadership buys in
  • Expert tips for presenting your strategy with confidence, handling objections, and making a clear ask
  • Expert tips for presenting your strategy with confidence, handling objections, and making a clear ask
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Jayde I. Powell is a Social Media Strategist and Creatorpreneur from Atlanta, Georgia. With over 12 years of experience in the marketing and advertising industry, Jayde has established herself as a well-respected creative, writer, and speaker.She is the founder and head of creative at The Em Dash Co, a multi-disciplinary social-first creative agency. There, she has led projects for global brands such as Netflix, Timberland, LinkedIn, The Coca-Cola Company, and more. She is also the host of Creator Tea Talk, a community and brand focused on fostering transparent conversations between creators and creator economy professionals. 

Jayde I. Powell

Social Media Strategist | Creatorpreneur | Founder of The Em Dash Co

Check Out Her Website

Get the Social Framework That Gets Approved

You've done the work to build a solid social strategy—don't let it die in the approval process. This free template gives you the exact framework used to secure buy-in from CMOs and executives at some of the world's biggest brands. Whether you're pitching your first strategy or refining how you present to leadership, you'll walk away knowing exactly how to structure your deck, anticipate tough questions, and translate creative ideas into business outcomes that get approved. Download the template now and turn your next presentation into a yes.

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