HubSpot_logo SWATIO-resized.png

The Art of Social Media Content Creation

The Ultimate Guide from Idea Creation to Publishing

Create social media content your fans and followers will love

  • If your business is not leveraging the potential of social media, you're losing out on traffic. Think about your prospect: If he or she is using Facebook, your business should be, too. What about Twitter? LinkedIn? Instagram?


  • With so many social media platforms existing on the Internet today, so it's easy for marketers to lose focus. So, what do you need to pay attention to when you're marketing your business on Facebook, Twitter, LinkedIn or Instagram?

  • This very question is what is at the heart of this ebook, which has been co-created by and HubSpot. In this e-book, you will learn everything you need for your own social media strategy, including important initial research, features of individual social networks, and expert tips to succeed on social media.

This social media guide covers:

  • How to determine who your buyer persona is
  • Best times to post on social media
  • Tools to plan and distribute social media content
  • How to find and manage ideas with a social media plan
  • How to measure the efficiency of your content
  • Social media tips from industry experts

Frequently Asked Questions

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!


By supplying your contact information, you authorize HubSpot and/or to contact you with further information. You further authorize HubSpot to pass your information to for these purposes.