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Social Media Crisis Management Plan

Free Guide and Template

Social Media Crisis Plan

Learn how to prepare for a crisis on social media before it happens. 


Streamline your crisis communications.

From negative comments to natural disasters, it’s important to have a proper response plan for your social media channels. This free guide and template will help you put on your public relations hat so you can quickly solve tough problems on the spot, and avoid negative impact to your company’s bottom line.

Frequently Asked Questions

  • Social media crisis management is a proactive way to plan for and respond to any potential issue that could happen on social media.

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  • The best way to prepare for a crisis is by practicing. The best way to practice is with a plan. HubSpot's free social media crisis management guide and template will help you put on your public relations hat and create your own social media crisis management plan, so that when it comes time to respond, you’ll be ready.

  • Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

  • Top tips for effective crisis management

    1. Expect the unexpected
    2. Communicate internally clearly, quickly and frequently before externally
    3. Know your key audiences and how to reach them in advance
    4. Have plan contingencies in lieu of potential new developments
  • A crisis management plan is a guide for how to respond in the event of an emergency. The most important step is assessing your risks, which are any potential issues or crises that would disrupt your business function and/or processes. After identifying these risks, determine the business impact and then identify contingencies for them so you can be prepared. Once this is done, it's time to document and share your crisis management plan.

Create your crisis response plan with this template and guide today.