Your audience is searching for exactly what you post about, every single day, on TikTok, Instagram, LinkedIn, and YouTube. They're just not finding you. Social media SEO is what closes that gap — and it's not about stuffing keywords into captions. It's about understanding what people are actually searching for, creating content that matches their intent, and showing up in the right place at the right time. Annie-Mai Hodge has spent 8+ years studying how search behavior on social platforms works, and in this playbook and companion planner, she hands you the exact framework she uses with her own clients.