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Today, social media is the go-to place for people to engage with others, shop, and seek out customer support. For Gen Z, social media has even replaced search engines. So, what does this mean for brands?
We surveyed over 1,200 marketers to identify the top 10 trends in social media trends for 2023 to learn how companies can optimise their social media strategy. We've also added an extra chapter to compare the EMEA trends to the Nordic & Benelux ones. Where do we think alike and in what areas do we differ from the rest of EMEA?