The Social Media Trends Report: A Detailed Report to Drive Your Social Media Strategy Forward

Free Report


We got together with Talkwalker on a social media trends report to show you where experts think you should invest and pull back on for your social media strategy.

Everything you need to know for a successful social media strategy in 2021, based on new data and expert interviews

From near zero mentions in November 2019, to over 1.2B to date, the year has been dominated by the virus. COVID-19 was a catalyst, not an outcome. It expedited issues, ideas, and initiatives that were bubbling away, but may not have happened quite so soon without the crisis.

In this report, we’ll share the 2021 trends as defined by the experts, and by you, our audience. This year, we surveyed consumers to rate social meida trends and see how they’re impacting brands at ground level. We also interviewed over 50 industry experts around social media tactics they think will be important in 2021. The ten trends included in this report are ranked from what consumers think will be the least impactful to the most impactful.

There's a ton of brand new data in here, paired with expert analysis across industries, useful for startups, small businesses, and large enterprise companies. Jump in and get your social media strategy off to the right start for 2021.

  • Brands can now offer Virtual Reality (VR) and Augmented Reality (AR) on their social media feeds in 2021, giving users a better experience and driving sales. Virtual "dressing rooms" allow customers to try before they buy, among other creative trends within social media.

  • We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

  • Community-building is one trend to watch in social media in 2021. Other trends include the continued rise of video, more brands going live, fun content winning out over high production values, more shopping happening on social media, VR and AR will be more prominent, and authenticity will remain central to engagement.

  • Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
  • The most influential social media sites are Instagram, Facebook, TikTok, YouTube, Twitter, Snapchat, and Pinterest.

  • To create a social media report:

    • Identify the report's audience
    • Define your SMART goals
    • Pick the social media channels most popular with your audience
      Chart your relevant metrics for reach and engagement
    • Analyze the top-performing posts *organize your results
    • Write an executive summary
    • Present your report clearly
Learn how to set up your social media strategy based on data and expert analysis.