From near zero mentions in November 2019, to over 1.2B to date, the year has been dominated by the virus. COVID-19 was a catalyst, not an outcome. It expedited issues, ideas, and initiatives that were bubbling away, but may not have happened quite so soon without the crisis.
In this report, we’ll share the 2021 trends as defined by the experts, and by you, our audience. This year, we surveyed consumers to rate social meida trends and see how they’re impacting brands at ground level. We also interviewed over 50 industry experts around social media tactics they think will be important in 2021. The ten trends included in this report are ranked from what consumers think will be the least impactful to the most impactful.
There's a ton of brand new data in here, paired with expert analysis across industries, useful for startups, small businesses, and large enterprise companies. Jump in and get your social media strategy off to the right start for 2021.
Brands can now offer Virtual Reality (VR) and Augmented Reality (AR) on their social media feeds in 2021, giving users a better experience and driving sales. Virtual "dressing rooms" allow customers to try before they buy, among other creative trends within social media.
Community-building is one trend to watch in social media in 2021. Other trends include the continued rise of video, more brands going live, fun content winning out over high production values, more shopping happening on social media, VR and AR will be more prominent, and authenticity will remain central to engagement.
The most influential social media sites are Instagram, Facebook, TikTok, YouTube, Twitter, Snapchat, and Pinterest.
To create a social media report: