Top 10 social media trends for 2023, including trends on engagement, selling, customer service and short-form video.
See what we learned from surveying 1,269 social media marketers across EMEA — and how you can apply these findings to your own social strategy.
Understand the latest changes, challenges, and goals.
What those results mean for the UK with a dedicated chapter looking at the nuances of social media trends in those this region.
And more!
Everything you need to know for a successful social media strategy in 2023, based on new data and expert insights
Let’s face it — social media marketing is harder than ever. There are more channels to manage, customers to engage, and influencers to coordinate with. And the list of demands keeps growing.
Then again, the opportunities are tremendous. So how do you stay ahead of the game?
That’s exactly what we set out to discover. In HubSpot’s first study of social media marketing trends in EMEA, we provide insights you can use to help strengthen your strategy in 2023. Together with partner Meltwater, we surveyed more than 1,200 social media marketers to understand the latest changes, challenges, goals, and more. Taking it even further, we deep dive into what those results mean for UK and Ireland with a dedicated chapter looking at the nuances of social media trends in those two regions.
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To create a social media report:
Identify the report's audience
Define your SMART goals
Pick the social media channels most popular with your audience Chart your relevant metrics for reach and engagement
Analyze the top-performing posts
Organize your results
Write an executive summary
Present your report clearly
Revamp your social media strategy for 2023 using data from across Europe, the Middle East and Africa — and how you can apply these findings to your own social strategy.
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