The 2023 EMEA Social Media Trends Report (+ UK Insights!)

Free Report

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Explore the top trends in social media for brands to know, along with opportunities, challenges, and helpful new data to optimise your social content.

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This report includes:

  • Top 10 social media trends for 2023, including trends on engagement, selling, customer service and short-form video.
  • See what we learned from surveying 1,269 social media marketers across EMEA — and how you can apply these findings to your own social strategy.

  • Understand the latest changes, challenges, and goals.

  • What those results mean for the UK with a dedicated chapter looking at the nuances of social media trends in those this region.

  • And more!

Everything you need
to know for a successful social
media strategy
in 2023, based on
new data and expert insights

Let’s face it — social media marketing is harder than ever. There are more channels to manage, customers to engage, and influencers to coordinate with. And the list of demands keeps growing.

Then again, the opportunities are tremendous.  So how do you stay ahead of the game?

That’s exactly what we set out to discover. In HubSpot’s first study of social media marketing trends in EMEA, we provide insights you can use to help strengthen your strategy in 2023. Together with partner Meltwater, we surveyed more than 1,200 social media marketers to understand the latest changes, challenges, goals, and more. Taking it even further, we deep dive into what those results mean for UK and Ireland with a dedicated chapter looking at the nuances of social media trends in those two regions.

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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

To create a social media report:

  • Identify the report's audience
  • Define your SMART goals
  • Pick the social media channels most popular with your audience
    Chart your relevant metrics for reach and engagement
  • Analyze the top-performing posts
  • Organize your results
  • Write an executive summary
  • Present your report clearly
Revamp your social media strategy for 2023 using data from across Europe, the Middle East and Africa — and how you can apply these findings to your own social strategy.
Get the report