The 2023 EMEA Social Media Trends Report (+ UK Insights!)

Free Report

Untitled design (1)-Apr-27-2023-09-53-36-4731-AM

Explore the top trends in social media for brands to know, along with opportunities, challenges, and helpful new data to optimise your social content.

Everything you need
to know for a successful social
media strategy
in 2023, based on
new data and expert insights

Let’s face it — social media marketing is harder than ever. There are more channels to manage, customers to engage, and influencers to coordinate with. And the list of demands keeps growing.

Then again, the opportunities are tremendous.  So how do you stay ahead of the game?

That’s exactly what we set out to discover. In HubSpot’s first study of social media marketing trends in EMEA, we provide insights you can use to help strengthen your strategy in 2023. Together with partner Meltwater, we surveyed more than 1,200 social media marketers to understand the latest changes, challenges, goals, and more. Taking it even further, we deep dive into what those results mean for UK and Ireland with a dedicated chapter looking at the nuances of social media trends in those two regions.

  • We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

  • Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
  • To create a social media report:

    • Identify the report's audience
    • Define your SMART goals
    • Pick the social media channels most popular with your audience
      Chart your relevant metrics for reach and engagement
    • Analyze the top-performing posts
    • Organize your results
    • Write an executive summary
    • Present your report clearly
Revamp your social media strategy for 2023 using data from across Europe, the Middle East and Africa — and how you can apply these findings to your own social strategy.