Top 10 global social media trends for 2023, including trends on community building, the use of social media for sales and customer service, and AI for social media content creation
Data from over 1,200 global marketers and insights from the Brandwatch Consumer Research platform
Top social channels for influencer marketing, social media ROI, audience growth, and social selling
Best-performing content types to share, from relatable posts to behind-the-scenes content, funny memes, AR/VR content, and more
Best times to post to brand social channels for increased engagement
And more!
Everything you need to know for a successful social media strategy in 2023, based on new data and expert insights
Social media is steadily becoming more and more important to business growth.
Today, social media is the go-to place for people to find information, learn, engage with others, shop, and seek out customer support. For Gen Z, social media has even replaced search engines. So, what does this mean for brands?
Social media teams will need expanded skill sets like customer service and social commerce management, all while keeping up with different social media platforms, new AI tools, algorithms, trends, and best practices. But it’s worth it. Over 90% of marketers are confident that their social media marketing activities in 2023 will bring in a positive ROI.
To find out what’s working for social media this year and help guide your strategy, we surveyed 1,200+ marketers. We found that in 2023, brands are planning to embrace social media and community-building with open arms and take a more authentic, behind-the-scenes approach to content.
Together with Brandwatch, we've compiled the Top 10 trends in social media for brands to know, along with opportunities, challenges, and helpful new data to optimize your social content. Happy reading!
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To create a social media report:
Identify the report's audience
Define your SMART goals
Pick the social media channels most popular with your audience Chart your relevant metrics for reach and engagement
Analyze the top-performing posts
Organize your results
Write an executive summary
Present your report clearly
Revamp your social media strategy for 2023 using global data and expert analysis.
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