Social media is steadily becoming more and more important to business growth.
Today, social media is the go-to place for people to find information, learn, engage with others, shop, and seek out customer support. For Gen Z, social media has even replaced search engines. So, what does this mean for brands?
Social media teams will need expanded skill sets like customer service and social commerce management, all while keeping up with different social media platforms, new AI tools, algorithms, trends, and best practices. But it’s worth it. Over 90% of marketers are confident that their social media marketing activities in 2023 will bring in a positive ROI.
To find out what’s working for social media this year and help guide your strategy, we surveyed 1,200+ marketers. We found that in 2023, brands are planning to embrace social media and community-building with open arms and take a more authentic, behind-the-scenes approach to content.
Together with Brandwatch, we've compiled the Top 10 trends in social media for brands to know, along with opportunities, challenges, and helpful new data to optimize your social content. Happy reading!
To create a social media report: