Welcome to the Social Media Certification workbook. You’re about to start an exciting journey to transform your understanding and approach to social media marketing.
Today’s digital revolution has fundamentally changed how people gather and consume information. Gone are the days when consumers had to rely on companies to tell them what to buy and what to think about their products or services. Consumers instead prefer to discover relevant information on their own and through trusted friends or resources. Most importantly, they prefer to do so at a time and place most convenient to them.
What Will You Learn in This Workbook?
This workbook includes additional readings and activities that will help you digest the information covered in each section of HubSpot’s free Social Media Certification course. The content in the workbook runs parallel to the video course series. In addition, within each section of the workbook, there are links that guide you to the original course content. The content in the workbook together with the online course will solidify your understanding of social media.
If you're a beginner, the first thing to do is figure out which social media platform(s) to use. You'll want to optimize your profiles, connect your website or blog with your social media pages, add buttons on your site and find influencers in your niche. Maintain a balance between following and followers; don't just follow people blindly.
Social media is not a one size fits all solution. There are many rules and best practices that will help you engage with your audience, get more likes, shares, and followers. HubSpot's Free Social Media Workbook can help you develop internal social media rules that works for your needs.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
The best way to start Social Media Optimization (SMO) is by optimizing your content. This includes making sure it's engaging and shareable, using social media analytics to understand how people are interacting with your posts, experimenting with optimal posting times, and hashtags. You should also optimize your profiles for the various networks you're on. To learn more about SMO, download HubSpot's Free Social Media Workbook, filled with SMO tips.