Spring Spotlight 2026 Partner Enablement Kit

Everything you need to prepare, learn, and drive conversations with customers about the latest launches all in one place.

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What is Spring Spotlight?

Spring Spotlight is one of two flagship moments during the year where HubSpot rounds up the latest product releases along with net-new launches and packages them up into a cohesive value-led story for customers. It's a moment that creates a ton of buzz and energy around HubSpot's platform.

This spring, there won't be a live event component to Spring Spotlight. Instead, it'll consist of a webpage experience that goes live on April 14, along with a surround sound marketing campaign that drives awareness of what's new.

Spring Spotlight

Partner Enablement & Training

Below we've included all the resources you'll need to get up to speed with the recent launches.

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Step 1: Access Async Product eLearnings

Get up to speed on the latest releases with exclusive deep dive information in our product eLearning that is hosted in the Partner Resource Portal in the Spring Spotlight folder. Get in-depth details about the products, the service opportunities and provide you with resources such as launch promotion kits and sales collateral.

To access, login to the resource portal and navigate to the Spring Spotlight folder. If you haven't logged in before, please follow the instructions here.

Note: This is available only for solutions partners, not providers.

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Step 2: Register for Our Agent Activation Contest

To drive momentum behind the Spotlight launches and all the improvements we've brought into our agents, we're launching a partner exclusive incentive where one partner from each tier has the opportunity to win the Ultimate UNBOUND Conference Package!

The prize includes: (2) Free UNBOUND Tickets, $5,000 (USD), and access to HubSpot executive meetings at UNBOUND.

To participate, someone from your business must first opt-in on the below page. To win, you must activate a minimum threshold of customer's on a Breeze Agent plus be have the highest percentage of managed customer's activated during the contest period. To learn more, visit the below page.

Win a Prize

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Step 3: Promote The New Products

Don't miss out on one of the biggest business development moments of the year! Leverage our positioning and messaging guides, marketing collateral, and more in the partner resource portal to develop content and promotions that can amplify Spring Spotlight launches.

Find all the materials in the partner resource portal in the Spring Spotlight folder, or in the drive folder below.

Access the Marketing Promo Kit

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Partner Training Series

Step 4: Register for our 3-Part Deep Dive Training Sessions

Once you've learned the basics in the eLearning above, register for our upcoming 3-part partner training series, where we'll go deep on AEO, Prospecting Agent and Customer Agent, equipping you with the knowledge and skills to effectively sell and deliver these products.

We'll have HubSpot Product Experts, along with members from our Solutions Architect Forward Deployed team, who will give you the playbook on how to drive adoption and build service engagements around HubSpot AI.

Links to register are in the section below for each session. Choose the timezone option that best suits you.

Register for our 3-Part Training Series

During these trainings, we'll go deep into each featured product with live demos led by our product team, we'll share practical guidance on how to effectively sell, along with giving you tips on how to build service engagements that deliver led by our forward deployed engineer team.

HubSpot AEO | Partner Training

Join us on April 21 for a partner exclusive deep dive into HubSpot AEO. We'll be joined by leading AEO experts along with sales experts who will give you guidance on AEO service offerings and how to position AEO to drive adoption with clients.

We're offering two live events across timezones, so choose the one that makes sense for your location:

AMER/EMEA Timezone Option | April 21

JAPAC Timezone Option | April 21

Prospecting Agent | Partner Training

Join us on April 24 for a partner exclusive deep dive into Prospecting Agent. We'll be joined by leading Sales Hub experts along with members of HubSpot's forward deployed team who will walk you through our proven playbook for structuring client engagements that drive agent adoption.

We're offering two live events across timezones, so choose the one that makes sense for your location:

AMER/EMEA Timezone Option | April 24

JAPAC Timezone Option | April 24

Customer Agent | Partner Training

Join us on April 28 for a partner exclusive deep dive into Customer Agent. We'll be joined by leading Service Hub experts along with members of HubSpot's forward deployed team who will walk you through our proven playbook for structuring client engagements that drive agent adoption.

We're offering two live events across timezones, so choose the one that makes sense for your location:

AMER/EMEA Timezone Option | April 28

JAPAC Timezone Option | April 28

Experience our Spotlight Campaign

Visit our marquee campaign webpage to see what we've created for this launch. Share this page with prospects and customers to give them a quick look into what launched.

Spring Spotlight