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On Demand

How to Build A Business Worth Buying

8 years ago, Starter Story started in a tiny Starbucks. Now, it's acquired by HubSpot.

This is an exclusive breakdown where Pat Walls talks in depth about what actually made it sellable, and the mistakes founders make in the first few years that quietly cap their upside.

If you’re building right now, this session might save you years of time.

Now available on demand.

Access now
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About the Session

What you'll learn:

After interviewing hundreds of entrepreneurs, Pat built this session around the five mistakes he consistently sees founders make — along with the hard lessons he learned while building Starter Story. He'll cover:

  • Why revenue is not the goal
  • The difference between generating income vs. building something worth millions
  • Why you need to make one big bet & the Year 3 decision that changed everything
  • The core decision Starter Story made that allowed the business to grow every year
  • The one thing that will give you insane leverage when a buyer approaches you

Access Now

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