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Fireside Chat

AEO for Lean Teams:
How to Win in AI Search with Limited Resources

Thursday, July 30, 2026
11am EDT | 8am PDT | 5pm CEST

Whether you're a founder wearing multiple hats or a marketer managing competing priorities, the challenge is the same: how do you win in AI search with limited time and resources? In our next session, join experts from HubSpot, Anthropic, and Marketing Against the Grain for a candid conversation on building an effective AEO strategy—in even the leanest environments.

Exclusive Offer: Get AEO Support Today
Eligible startups can unlock our Startup Visibility Bundle and gain immediate access to leading tools designed to improve AI search visibility. See offer details below.

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About the Session

Driving website traffic is getting harder as AI-powered search and recommendation engines reshape how people discover and evaluate companies. With 92% of VCs using AI to identify investment opportunities and 58% of buyers starting their research with AI tools, Answer Engine Optimization (AEO) is becoming essential for visibility.

Many teams are still figuring out what this shift means, how much to prioritize it, and which actions will drive results. The good news: AI search rewards clear positioning, expertise, and well-structured content—not just big budgets—giving startups and lean teams a real opportunity to compete.

In this session, we'll explore how to optimize for AEO with limited resources. Using a real startup website as a case study, we'll share expert insights, practical recommendations, and actionable tactics that founders and marketing practitioners can implement immediately.

What you'll walk away with:

  • A clear understanding of how AI visibility impacts growth, fundraising, and buyer discovery
  • A live startup website review, including actionable recommendations tailored for lean teams
  • Benchmarks to measure your current performance and identify gaps
  • Tools and resources to monitor and improve your AI visibility

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Exclusive Offer

Eligible companies that join the HubSpot for Startups program will receive our Startup Visibility Bundle. Applying is free and takes just a few minutes. See offer details below.

Meet Your Speakers

  • Carly Baker

    Head of Media Partnerships
    HubSpot Media Network

    Carly is an audience development strategist and media partnerships leader, currently serving as Head of Media Partnerships at HubSpot where she builds and leads the Media Partnerships function for …

The Startup Visibility Bundle

Start standing out faster with the industry’s leading tools.

HubSpot is the agentic customer platform that unites your marketing, sales, and service teams in one place. The HubSpot for Startups program brings that same powerful platform within reach for early-stage founders. Join today (no purchase required), and we’ll send you our exclusive Startup Visibility Bundle, with everything you need to start improving your visibility in AI search—and turn that visibility into pipeline, investor interest, and growth.

Note: To receive your bundle, you must 1) join the HubSpot for Startups program and 2) register for the event.
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