- ![HSFS 25 Logo_OneLine_Orange](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/HSFS%2025%20Brand%20Assets%20%5BPost-rebrand%5D/HSFS%2025%20Logo%20One%20Line/HSFS%2025%20Logo_OneLine_Orange.png?width=214&height=40&name=HSFS%2025%20Logo_OneLine_Orange.png) - ![Anthropic Logo](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/Anthropic%20Logo.png?width=240&height=40&name=Anthropic%20Logo.png) - ![MATG_Color_Logo_1100x189px_horizontal-cropped](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/Masters%20in%20Marketing/Marketing%20Against%20the%20Grain/MATG%20Logos/MATG_Color_Logo_1100x189px_horizontal-cropped.png?width=233&height=40&name=MATG_Color_Logo_1100x189px_horizontal-cropped.png) Fireside Chat # AEO for Lean Teams: How to Win in AI Search with Limited Resources Whether you're a founder wearing multiple hats or a marketer managing competing priorities, the challenge is the same: how do you win in AI search with limited time and resources? In our next session, join experts from __HubSpot, Anthropic,__ and __Marketing Against the Grain__ for a candid conversation on building an effective AEO strategy—in even the leanest environments. __Exclusive Offer: Get AEO Support Today__ Eligible startups can unlock our __*Startup Visibility Bundle*__ and gain immediate access to leading tools designed to improve AI search visibility. See offer details below. [Watch on Demand](https://offers.hubspot.com#register) ![241217_BGM_HUBSPOT_shot_34_0407](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/241217_BGM_HUBSPOT_shot_34_0407.jpg?width=8256&height=5504&name=241217_BGM_HUBSPOT_shot_34_0407.jpg) Menu Scroll Left Scroll Right - [About the Session](https://offers.hubspot.com#what-to-expect) - [Meet Your Speakers](https://offers.hubspot.com#widget_1758295515710) - [The Startup Visibility Bundle](https://offers.hubspot.com#offer) - [Register Now](https://offers.hubspot.com#register) ## About the Session Driving website traffic is getting harder as AI-powered search and recommendation engines reshape how people discover and evaluate companies. With 92% of VCs using AI to identify investment opportunities and 58% of buyers starting their research with AI tools, Answer Engine Optimization (AEO) is becoming essential for visibility. Many teams are still figuring out what this shift means, how much to prioritize it, and which actions will drive results. The good news: AI search rewards clear positioning, expertise, and well-structured content—not just big budgets—giving startups and lean teams a real opportunity to compete. In this session, we'll explore how to optimize for AEO with limited resources. Using a real startup website as a case study, we'll share expert insights, practical recommendations, and actionable tactics that founders and marketing practitioners can implement immediately. ### __What you'll walk away with:__ - A clear understanding of how AI visibility impacts growth, fundraising, and buyer discovery - A live startup website review, including actionable recommendations tailored for lean teams - Benchmarks to measure your current performance and identify gaps - Tools and resources to monitor and improve your AI visibility ### __🚀__ __Exclusive Offer__[](https://app.hubspot.com/signup-hubspot/hubspot-for-startups?partner-code=W7gI3NeTS8Rc&program=entrepreneur) Eligible companies that join the HubSpot for Startups program will receive our __Startup Visibility Bundle__. Applying is free and takes just a few minutes. See offer details below. [Go to Offer→](https://offers.hubspot.com#offer) ## Meet Your Speakers Previous Next - ## Carly Baker Head of Media Partnerships HubSpot Media Network Carly is an audience development strategist and media partnerships leader, currently serving as Head of Media Partnerships at HubSpot where she builds and leads the Media Partnerships function for … Read More [Carly Baker: linkedin](https://www.linkedin.com/in/carlycbaker/) - ## Nate Repensky GTM Leader Anthropic Nate Repensky leads GTM for Startups and Venture Capital at Anthropic, where he helps the world's most ambitious AI-native companies build on Claude. Before Anthropic, he spent nearly eight years … Read More [Nate Repensky: linkedin](https://www.linkedin.com/in/nate-repensky/) - ## Rory Hope Head of EN Growth HubSpot Rory is the Head of EN Growth at HubSpot. He's responsible for leading user acquisition across HubSpot's web properties, and he's currently working on developing HubSpot's AEO playbook. Rory has … Read More [Rory Hope: linkedin](https://www.linkedin.com/in/rory-hope-33a31066/) ## The Startup Visibility Bundle *Start standing out faster with the industry’s leading tools.* HubSpot is the agentic customer platform that unites your marketing, sales, and service teams in one place. The HubSpot for Startups program brings that same powerful platform within reach for early-stage founders. Join today (no purchase required), and we’ll send you our exclusive Startup Visibility Bundle, with everything you need to start improving your visibility in AI search—and turn that visibility into pipeline, investor interest, and growth. Note: To receive your bundle, you must 1) join the HubSpot for Startups program and 2) register for the event. ![Magnifying Glass Gif](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/HS_Pictograms_Goals_ANIMATED.gif?width=380&height=380&name=HS_Pictograms_Goals_ANIMATED.gif) ### Free CRM + a Free Trial of HubSpot AEO See exactly how your company appears in AI-generated answers, track your visibility over time, and identify the highest-impact opportunities to improve discoverability. ### AEO Playbook for Startups Get actionable guidance on how to increase your visibility in LLMs, convert AI-driven traffic, get discovered by investors, and attract talent — with real tactics and data from founders already doing it successfully. ### Free Claude AI Plan Start creating and scaling the content you need to improve AI visibility faster — without needing a large marketing team. 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