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Fireside Chat

AEO for Lean Teams:
How to Win in AI Search with Limited Resources

Whether you're a founder wearing multiple hats or a marketer managing competing priorities, the challenge is the same: how do you win in AI search with limited time and resources? In our next session, join experts from HubSpot, Anthropic, and Marketing Against the Grain for a candid conversation on building an effective AEO strategy—in even the leanest environments.

Exclusive Offer: Get AEO Support Today
Eligible startups can unlock our Startup Visibility Bundle and gain immediate access to leading tools designed to improve AI search visibility. See offer details below.

Watch on Demand
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About the Session

Driving website traffic is getting harder as AI-powered search and recommendation engines reshape how people discover and evaluate companies. With 92% of VCs using AI to identify investment opportunities and 58% of buyers starting their research with AI tools, Answer Engine Optimization (AEO) is becoming essential for visibility.

Many teams are still figuring out what this shift means, how much to prioritize it, and which actions will drive results. The good news: AI search rewards clear positioning, expertise, and well-structured content—not just big budgets—giving startups and lean teams a real opportunity to compete.

In this session, we'll explore how to optimize for AEO with limited resources. Using a real startup website as a case study, we'll share expert insights, practical recommendations, and actionable tactics that founders and marketing practitioners can implement immediately.

What you'll walk away with:

  • A clear understanding of how AI visibility impacts growth, fundraising, and buyer discovery
  • A live startup website review, including actionable recommendations tailored for lean teams
  • Benchmarks to measure your current performance and identify gaps
  • Tools and resources to monitor and improve your AI visibility

🚀
Exclusive Offer

Eligible companies that join the HubSpot for Startups program will receive our Startup Visibility Bundle. Applying is free and takes just a few minutes. See offer details below.

Meet Your Speakers

  • Carly Baker

    Head of Media Partnerships
    HubSpot Media Network

    Carly is an audience development strategist and media partnerships leader, currently serving as Head of Media Partnerships at HubSpot where she builds and leads the Media Partnerships function for the HubSpot Media Network. Her work focuses on diversifying how media companies reach and convert new audiences—brokering strategic partnerships with audience-adjacent publishers, tech companies, and creators to drive mutual growth across HubSpot's Media portfolio, including The Hustle, The Science of Scaling, Mindstream, Marketing Against the Grain, and shows like My First Million.

  • Nate Repensky

    GTM Leader
    Anthropic

    Nate Repensky leads GTM for Startups and Venture Capital at Anthropic, where he helps the world's most ambitious AI-native companies build on Claude. Before Anthropic, he spent nearly eight years at AWS building and leading startup- and VC-focused sales teams — most recently as North America Specialized Sales Leader, driving growth strategy and Generative AI product adoption across AWS's top startup accounts. He's based in New York and holds a degree from Yale.

  • Rory Hope

    Head of EN Growth
    HubSpot

    Rory is the Head of EN Growth at HubSpot. He's responsible for leading user acquisition across HubSpot's web properties, and he's currently working on developing HubSpot's AEO playbook. Rory has over a decade of digital marketing experience, in-house and agency-side, delivering growth strategies for startups and leading SaaS brands, including Remote, Cloudflare and Stripe.

The Startup Visibility Bundle

Start standing out faster with the industry’s leading tools.

HubSpot is the agentic customer platform that unites your marketing, sales, and service teams in one place. The HubSpot for Startups program brings that same powerful platform within reach for early-stage founders. Join today (no purchase required), and we’ll send you our exclusive Startup Visibility Bundle, with everything you need to start improving your visibility in AI search—and turn that visibility into pipeline, investor interest, and growth.

Note: To receive your bundle, you must 1) join the HubSpot for Startups program and 2) register for the event.
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