- ![HSFS 25 Logo_OneLine_Orange](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/HSFS%2025%20Brand%20Assets%20%5BPost-rebrand%5D/HSFS%2025%20Logo%20One%20Line/HSFS%2025%20Logo_OneLine_Orange.png?width=214&height=40&name=HSFS%2025%20Logo_OneLine_Orange.png) Builder Session # The Agentic GTM OS Behind Warmly's Exit Now available on demand Warmly just got acquired by HubSpot. Before the cofounders disappear into product, we got the whole playbook on record. Maximus and Keegan walk through the AI-native GTM system they built. Then out team rebuilt it live, using the HubSpot agent tools your team can access today. __🎁 Exclusive Offer:__ Build your Agentic GTM Operating System with __12 months free from ElevenLabs__ and __5000 HubSpot credits.__ See offer details below. [Register Now](https://offers.hubspot.com#register) ![](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hs-cms-modules/page-header-image-full-bleed/hubspot-2025/image-6.png) Menu Scroll Left Scroll Right - [About the Session](https://offers.hubspot.com#what-to-expect) - [Meet Your Speakers](https://offers.hubspot.com#widget_1758295515710) - [HubSpot Credits](https://offers.hubspot.com#offer) - [Access Now](https://offers.hubspot.com#register) ## About the Session Early-stage founders are expected to build pipeline, run outreach, follow up with leads, and keep a CRM current, usually before they can afford a single sales hire. Warmly built GTM operating systems for hundreds of startups that ran all of that on autopilot. HubSpot acquired them for it. This is what it looks like when you build that same system in HubSpot.   ### __What you'll walk away with:__ - __The Warmly GTM Operating System__ how they defined ICP, scored buying intent, and surfaced the right accounts before a human ever intervened - __See how HubSpot's Agent Builder works live,__ with demos of Data Agent + Prospecting Agent - __An agent GTM stack you can replicate this week__ - __12 Months free from ElevenLabs__ when you join the HubSpot for Startups program (it's free and easy!) - __5000 HubSpot Breeze credits__ when you become a new paid customer within 30 days of attending* ### __🚀__ __Exclusive Offer__[](https://app.hubspot.com/signup-hubspot/hubspot-for-startups?partner-code=W7gI3NeTS8Rc&program=entrepreneur) Eligible companies that join the HubSpot for Startups program will receive complimentary HubSpot Credits to build your stack today. Applying is free and takes just a few minutes. See offer details below. [Go to Offer→](https://offers.hubspot.com#offer) ## Meet Your Speakers Previous Next - ## Xilian Sansoucy Senior Product Marketer, Downmarket HubSpot Xilian Sansoucy is the senior product marketing manager for HubSpot's Downmarket products, where she spearheads impactful product-led growth strategies on a global scale. Collaborating with … Read More [Xilian Sansoucy: linkedin](https://www.linkedin.com/in/xiliansansoucy/) - ## Keegan Otter Co-Founder Warmly Keegan is based in the Phoenix Valley and has a background of building startups from bootstrapped insurance and solar companies, to VC backed eCommerce SaaS tech and AI. His favorite motion is … Read More [Keegan Otter: linkedin](https://www.linkedin.com/in/keeganotter/) - ## Max Greenwald Co-Founder Warmly Max a Product Director on HubSpot's Sales Hub team and came in to HubSpot via the [Warmly.ai](http://Warmly.ai) startup acquisition where he was the co-founder/CEO. Warmly raised $22M in startup funding … Read More [Max Greenwald: linkedin](https://www.linkedin.com/in/max-greenwald/) ## HubSpot Credits *Fill your pipeline. Close more deals. Automate the dread.* HubSpot brings your marketing, sales, and service together in one place, so a lean team can do what used to take a full department. HubSpot Credits power Breeze Agents, the AI doing the work behind every deal, campaign, and customer interaction. As a webinar attendee, you can get extra credits to put them to work: find customers, close deals faster, and keep buyers coming back. Note: To receive your offers, you must 1) register for the event, 2) join the free HubSpot for Startups program (which unlocks 12 months free with ElevenLabs), and 3) become a HubSpot customer within 30 days.* ![HS_Pictograms_AI_Agent](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/WBZ%202025%20Rebrand/Pictograms/HS_Pictograms_AI_Agent.webp?width=380&height=380&name=HS_Pictograms_AI_Agent.webp) ### Data Agent Your CRM has always known more than it shows. The Data Agent pulls from your contacts, companies, and activity to fill smart properties, answer questions about your records on demand, and keep your data current without a manual update in sight. Less time cleaning. More time closing. ### Prospecting Agent Most founders spend hours finding the right accounts, writing the first email, and following up on signals that go cold by the time they get to them. Prospecting Agent monitors your contacts, surfaces the ones showing buying intent, and sends personalized outreach before a human has to intervene. You pay per qualified lead delivered, not per seat. ### Breeze Breeze Assistant isn't a feature you turn on. It's the layer of AI built across every part of HubSpot, drafting emails, summarizing deals, surfacing the next best action, and flagging the conversations that need your attention before they go quiet. The teams getting the most out of HubSpot aren't working harder than the ones who aren't. They're just not doing the things Breeze Assistant handles for them. *\*5,000 HubSpot Breeze credits redeemable by net-new customers who purchase an annual HubSpot Starter plan or above within 30 days of attending.* [Register for Event](https://offers.hubspot.com#register) [Join HubSpot for Startups](https://app.hubspot.com/signup-hubspot/hubspot-for-startups) ## Access Now First Name* Last Name* Email * Phone Number* Website URL* How many employees work there?* \- Please Select -12 to 56 to 1011 to 2526 to 5051 to 100101 to 200201 to 500501 or more Primary role* Please SelectStartup FounderStartup Team MemberVC/InvestorStartup Ecosystem ProfessionalEnterprise Leader (Director+)Enterprise EmployeeAgency, Consultant, or Service ProviderCreator or MediaOther Content Language GACLIENTID \[DO NOT USE] GAUSERID GATRACKID Legal basis for processing contact's data GDPR Notice (Custom Forms) We're committed to your privacy. 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