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Builder Session

The Agentic GTM OS Behind Warmly's Exit

Wednesday, August 12, 2026
11am EDT | 8am PDT | 5pm CEST

Warmly just got acquired by HubSpot. Before the cofounders disappear into product, we're getting the whole playbook on record. Maximus and Keegan walk through the AI-native GTM system they built. Then we rebuild it live, using the HubSpot agent tools your team can access today.

🎁 Exclusive Offer: Build your Agentic GTM Operating System with 12 months free from ElevenLabs and 5000 HubSpot credits. See offer details below.

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About the Session

Early-stage founders are expected to build pipeline, run outreach, follow up with leads, and keep a CRM current, usually before they can afford a single sales hire. Warmly built GTM operating systems for hundreds of startups that ran all of that on autopilot. HubSpot acquired them for it. This is what it looks like when you build that same system in HubSpot.

 

What you'll walk away with:

  • The Warmly GTM Operating System how they defined ICP, scored buying intent, and surfaced the right accounts before a human ever intervened
  • See how HubSpot's Agent Builder works live, with demos of Data Agent + Prospecting Agent
  • An agent GTM stack you can replicate this week 
  • 12 Months free from ElevenLabs when you join the HubSpot for Startups program (it's free and easy!)
  • 5000 HubSpot Breeze credits when you become a new paid customer within 30 days of attending*

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Exclusive Offer

Eligible companies that join the HubSpot for Startups program will receive complimentary HubSpot Credits to build your stack today. Applying is free and takes just a few minutes. See offer details below.

Meet Your Speakers

  • Xilian Sansoucy

    Senior Product Marketer, Downmarket

    HubSpot

    Xilian Sansoucy is the senior product marketing manager for HubSpot's Downmarket products, where she spearheads impactful product-led growth strategies on a global scale. Collaborating with cross-functional teams, she focuses on delivering initiatives that drive growth, elevate market presence, and give founders using HubSpot a competitive edge.

     

  • Keegan Otter

    Co-Founder

    Warmly
    Keegan is based in the Phoenix Valley and has a background of building startups from bootstrapped insurance and solar companies, to VC backed eCommerce SaaS tech and AI. His favorite motion is building from ground 0, and has been a HubSpot power user for 8 startups.

  • Max Greenwald

    Co-Founder

    Warmly
    Max a Product Director on HubSpot's Sales Hub team and came in to HubSpot via the Warmly.ai startup acquisition where he was the co-founder/CEO. Warmly raised $22M in startup funding as well as went through the startup accelerators Techstars and Y-Combinator on the way to HubSpot purchasing them.

HubSpot Credits

Fill your pipeline. Close more deals. Automate the dread.

HubSpot brings your marketing, sales, and service together in one place, so a lean team can do what used to take a full department. HubSpot Credits power Breeze Agents, the AI doing the work behind every deal, campaign, and customer interaction. As a webinar attendee, you can get extra credits to put them to work: find customers, close deals faster, and keep buyers coming back.

Note: To receive your offers, you must 1) register for the event, 2) join the free HubSpot for Startups program (which unlocks 12 months free with ElevenLabs), and 3) become a HubSpot customer within 30 days.*
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Data Agent

Your CRM has always known more than it shows. The Data Agent pulls from your contacts, companies, and activity to fill smart properties, answer questions about your records on demand, and keep your data current without a manual update in sight. Less time cleaning. More time closing.

Prospecting Agent

Most founders spend hours finding the right accounts, writing the first email, and following up on signals that go cold by the time they get to them. Prospecting Agent monitors your contacts, surfaces the ones showing buying intent, and sends personalized outreach before a human has to intervene. You pay per qualified lead delivered, not per seat.

Breeze

Breeze Assistant isn't a feature you turn on. It's the layer of AI built across every part of HubSpot, drafting emails, summarizing deals, surfacing the next best action, and flagging the conversations that need your attention before they go quiet. The teams getting the most out of HubSpot aren't working harder than the ones who aren't. They're just not doing the things Breeze Assistant handles for them.

*5,000 HubSpot Breeze credits redeemable by net-new customers who purchase an annual HubSpot Starter plan or above within 30 days of attending.

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