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GTM Masterclass
# Build Your GTM Alpha
Most founders are great at building products. Getting them in front of the right customers is a completely different skill set.
Join us for this hands-on workshop, where the teams from Clay and HubSpot for Startups will walk you through how to build a complete outbound GTM motion from scratch from defining your ICP to launching your first outreach sequence. No theory. No slides. Just a live build-along where you leave with an actual pipeline.
June 18th @ 11AM ET | 4PM GMT+1
🎁 Special offer🎁
Two lucky attendees will be entered to win __$1000 in Clay credits__. Winners will be selected by June 26th. Click below for more details.
[Register now](https://offers.hubspot.com#register) Raffle details
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- [Session Tools](https://offers.hubspot.com#about)
- [Session Flow](https://offers.hubspot.com#widget_1780936055690)
- [What You'll Build](https://offers.hubspot.com#widget_1780936539571)
- [Speakers](https://offers.hubspot.com#speakers)
- [Register](https://offers.hubspot.com#register)
## Session Tools
### Enrichment & Prospecting
ICP enrichment, lead scoring, data waterfall setup and CRM integration using your actual prospect list.
### CRM & Revenue Ops
CRM setup, pipeline architecture, revenue operations and reporting dashboards for your data.
###### Session Flow
__Part 1 — Build Your GTM Alpha__ You'll start by getting clear on who you're actually selling to. We'll walk through how to define a tight ICP using real signals not assumptions and use Clay to build and enrich a prospect list from scratch. By the halfway point, you'll have a segmented, ready-to-contact list you built yourself, live in the session.
__Part 2 — Turn That List Into Outbound__ In the second half, we take what you've built and make it move. You'll connect your Clay list to HubSpot and set up AI-personalized outreach sequences tailored to the signals you just identified. By the time the session ends, your first sequence is live not drafted, not planned. Live.
###### What You'll Build
- Define your ICP and identify the exact signals that make a prospect worth targeting
- Build and enrich a segmented prospect list in Clay live, during the session
- Launch AI-personalized outreach sequences in HubSpot before the session ends
## The HubSpot GTM Engine
HubSpot is the agentic customer platform that grows with you and unites your marketing, sales, and service teams in one place. The __HubSpot for Startups__ program brings that same powerful platform within reach for early-stage founders. Register for the event and Join HubSpot for Startups to receive up to 90% off of HubSpot.
[Register for event](https://offers.hubspot.com#register) [Join HubSpot for Startups](https://app.hubspot.com/signup-hubspot/hubspot-for-startups?partner-code=W7gI3NeTS8Rc&program=entrepreneur)
##### Speakers
Previous Next
- ## Yash Tekriwal
Head of Education
Clay
Yash is a GTM expert, and known as the "professor" of Clay. From data scientist to no-code automator, Yash has GTM engineered scalable systems across hundreds of companies—helping teams 10x … Read More
[Yash Tekriwal: linkedin](https://www.linkedin.com/in/yashtekriwal/)
- ## Jérémy Grandillon
GTM Automation & AI Leader
TC9
Jérémy is the CEO and co-founder of TC9, a Paris-based GTM automation consultancy that builds custom "GTM Engines" for B2B revenue teams. With 8+ years across Sales, Marketing, and RevOps and over … Read More
[Jérémy Grandillon: linkedin](https://www.linkedin.com/in/jeremygrandillon/?locale=en)
- ## Rafa Obando
Head of Partnerships
HubSpot for Startups
Rafa leads HubSpot for Startups’ GTM and Partnerships in the Eastern United States and LATAM. In his current role, he works with hundreds of VC’s, accelerators, incubators, and other startup … Read More
[Rafa Obando: linkedin](https://www.linkedin.com/in/obandorafael/)
## Register
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## Offer details
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__Special Offer: HubSpot x Clay__
Apply to HubSpot for Startups and unlock a free HubSpot CRM, exclusive partner discounts, and startup-focused resources to help you move faster and scale smarter—no purchase or credit card required.
__As a bonus, eligible applicants will be entered for a chance to win $1,000 in Clay credits.__
__How to qualify:__ 1) register for the event, and 2) apply to the HubSpot for Startups program. Winners will be selected and contacted by June 16th.