GTM Masterclass

Build Your GTM Alpha

Most founders are great at building products. Getting them in front of the right customers is a completely different skill set.

Join us for this hands-on workshop, where the teams from Clay and HubSpot for Startups will walk you through how to build a complete outbound GTM motion from scratch from defining your ICP to launching your first outreach sequence. No theory. No slides. Just a live build-along where you leave with an actual pipeline.

June 18th @ 11AM ET | 4PM GMT+1

🎁 Special offer🎁
Two lucky attendees will be entered to win $1000 in Clay credits. Winners will be selected by June 26th. Click below for more details.

Session Tools

Enrichment & Prospecting

ICP enrichment, lead scoring, data waterfall setup and CRM integration using your actual prospect list.

CRM & Revenue Ops

CRM setup, pipeline architecture, revenue operations and reporting dashboards for your data.

Session Flow

Part 1 — Build Your GTM Alpha You'll start by getting clear on who you're actually selling to. We'll walk through how to define a tight ICP using real signals not assumptions and use Clay to build and enrich a prospect list from scratch. By the halfway point, you'll have a segmented, ready-to-contact list you built yourself, live in the session.

Part 2 — Turn That List Into Outbound In the second half, we take what you've built and make it move. You'll connect your Clay list to HubSpot and set up AI-personalized outreach sequences tailored to the signals you just identified. By the time the session ends, your first sequence is live not drafted, not planned. Live.

What You'll Build

Define your ICP and identify the exact signals that make a prospect worth targeting
Build and enrich a segmented prospect list in Clay live, during the session
Launch AI-personalized outreach sequences in HubSpot before the session ends

The HubSpot GTM Engine

HubSpot is the agentic customer platform that grows with you and unites your marketing, sales, and service teams in one place. The HubSpot for Startups program brings that same powerful platform within reach for early-stage founders. Register for the event and Join HubSpot for Startups to receive up to 90% off of HubSpot.

Speakers

Yash Tekriwal

Head of Education

Clay

Yash is a GTM expert, and known as the "professor" of Clay. From data scientist to no-code automator, Yash has GTM engineered scalable systems across hundreds of companies—helping teams 10x pipeline and processes with AI-powered enrichment & automation. Yash is a 2x-founder, former high school teacher & digital nomad turned NYC-based GTM architect passionate about learning, automation & GTM. When not optimizing workflows, you can find him DJing, playing racket sports, or vibe coding.

Yash Tekriwal: linkedin
Jérémy Grandillon

GTM Automation & AI Leader

TC9

Jérémy is the CEO and co-founder of TC9, a Paris-based GTM automation consultancy that builds custom "GTM Engines" for B2B revenue teams. With 8+ years across Sales, Marketing, and RevOps and over 2.5 years specializing in GTM automation, he sits at the intersection of two of the most in-demand topics in B2B today: go-to-market strategy and applied AI.

Jérémy Grandillon: linkedin
Rafa Obando

Head of Partnerships

HubSpot for Startups

Rafa leads HubSpot for Startups’ GTM and Partnerships in the Eastern United States and LATAM. In his current role, he works with hundreds of VC’s, accelerators, incubators, and other startup organizations in order to provide entrepreneurs with coaching, guidance, and access to tools that help founders scale and grow their businesses.

Rafa Obando: linkedin

Register

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