by General Catalyst and HubSpot for Startups
To do so, high-growth companies must focus on adding value to customers at every stage of their journey. Inbound marketing is a well known methodology for achieving customer value.
General Catalyst and HubSpot are excited to announce ELEVATE, our online accelerator to help early-stage startups learn the principles of inbound marketing and create a growth playbook tailored to the needs of their companies. Startups will be invited to attend an exclusive, four week program where they will join MasterClasses led by HubSpot experts to learn inbound methodology fundamentals, and case studies led by General Catalyst portfolio founders and executives to better conceptualize how to apply these principles. In the fourth week, startups will complete a MasterClass and case study focused specifically on fundraising led by General Catalyst investors and portfolio founders.
At the end of the program, startups looking to raise capital will have the opportunity to submit their pitch for funding.
The program is open to anyone who is interested, however, the content is curated specifically with pre-seed and seed-stage startups looking to amplify their brand through the inbound methodology.
General Catalyst is a venture capital firm with approximately $5B in total capital raised that makes seed through growth-stage investments. We back fearless entrepreneurs with the potential to build foundational enterprise technologies and ubiquitous consumer brands. With offices in San Francisco, Palo Alto, New York City, and Boston, our portfolio companies benefit from a bicoastal network of talent, customers, and opportunity. For more check out the site here.
HubSpot for Startups:
Startups grow better and scale faster with HubSpot for Startups. The program offers education and training, 24/7 support, HubSpot Growth Platform, and access to over 200 software integrations, all at a startup-friendly price. Startups can manage contacts in our free (forever) CRM, sell better through HubSpot’s robust suite of sales tools, manage all marketing through our full suite of marketing automation tools, and close the loop with customers with our services tools. Getting your first customers or your 100,000th customer, and keeping them happy, has never been easier for startups than through HubSpot for Startups.