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Applications are closed for ELEVATE:
The Growth Accelerator

by General Catalyst and HubSpot for Startups

Behind every fast-growing startup is the ability to successfully attract, engage, and delight customers. 

To do so, high-growth companies must focus on adding value to customers at every stage of their journey. Inbound marketing, sales, and service are well known methodologies for achieving customer value.

General Catalyst and HubSpot are excited to announce ELEVATE, a free virtual accelerator consisting of eight 1-hour sessions designed to help early-stage startups learn the principles of inbound marketing and create a growth playbook tailored to the needs of their customers. Startups will be invited to attend an exclusive, four week program where they will join Master Classes led by HubSpot experts to learn inbound methodology fundamentals, and case studies led by General Catalyst portfolio founders and executives to better conceptualize how to apply these principles. In the fourth week, startups will complete a Master Class and case study focused specifically on fundraising led by General Catalyst investors and portfolio founders.

The summer will culminate with a final pitch event for US-based participants, where they will get the opportunity to pitch to a live audience at INBOUND19, more details on this coming soon!

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Speakers and Sessions

  1. NewBlob1New

    Week 1: Attract
    June 4th and 6th

    Master Class: As an emerging company, nothing is more important than driving traffic to your website. The easiest way to attract traffic begins with understanding your target audience.

    Case Study: Learn how Gusto navigated customer discovery and set up their online presence to attract early customers, and become a top payroll and benefits provider for small businesses.

  2. Blob2New

    Week 2: Engage
    June 11th and 13th

    Master Class: Now that you’ve attracted website visitors, you need to engage them with your content and turn them into repeat visitors. As you provide more value to your prospects you will begin to build trust.

    Case Study: Learn how Stripe built their sales strategy and engaged repeat visitors to become the leading payments platform for internet businesses.
  3. newblob3

    Week 3: Delight
    June 18th and 20th

    Master Class: The cost of acquiring a new customer is dramatically higher than the cost of retaining an existing customer. Creating the final step of the inbound approach, delighting customers should be treated with the same care and attention as all the other steps of the methodology.

    Case Study: Learn how B12 has continued to delight early customers with their AI-built website product through their deliberate focus on customer success.
  4. Blob4New

    Week 4: Present
    July 9th and 11th

    Master Class: With an inbound marketing practice in motion, startups might also be ready to raise seed capital to help fuel anticipated growth. Successfully raising a seed round requires a compelling narrative, a thoughtful plan of action, and an understanding of the documents and requirements from potential investors during the process.

    Case Study: Learn how an early stage GC founder built and presented a crisp narrative and secured top investors for her seed round.


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Applications are now closed for ELEVATE

Reach out to carl@hubspot.com with any inquiries.

About the Hosts

About General Catalyst:

General Catalyst is a venture capital firm with approximately $5B in total capital raised that makes seed through growth-stage investments. We back fearless entrepreneurs with the potential to build foundational enterprise technologies and ubiquitous consumer brands. With offices in San Francisco, Palo Alto, New York City, and Boston, our portfolio companies benefit from a bicoastal network of talent, customers, and opportunity. For more: www.generalcatalyst.com.

About HubSpot for Startups:

Startups grow better and scale faster with HubSpot for Startups. The program offers education and training, 24/7 support, HubSpot Growth Platform, and access to over 200 software integrations, all at a startup-friendly price. Startups can manage contacts in our free (forever) CRM, sell better through HubSpot’s robust suite of sales tools, manage all marketing through our full suite of marketing automation tools, and close the loop with customers with our services tools. Getting your first customers or your 100,000th customer, and keeping them happy, has never been easier for startups than through HubSpot for Startups.