Applications are now CLOSED for

ELEVATE: The Growth Accelerator

Seedcamp and HubSpot for Startups are excited to launch ELEVATE 2021, a free virtual accelerator designed to help early-stage startups learn how to achieve rapid growth through the principles of inbound marketing, sales, and service.

Build a Company that Grows Better, Faster


ELEVATE will be delivered free online over two days. Each day will cover two topics through a live masterclass and Ask-Me-Anything.


Tactical instructions for startups looking to develop their marketing, sales, and service strategies while learning how to effectively pitch their company and secure funding.


Sessions take place on June 22nd and 23rd. They will run for 3 hours each day: 1-4pm GMT | 9am-12pm ET | 6-9am PT.


Masterclasses will be taught by HubSpot experts. AMAs will feature HubSpot experts alongside startup founders who have seen success with these growth strategies.

Course Outline and Speakers

Day One

Tuesday, June 22nd

  1. AttractBlob-1

    1-230pm GMT | 9-1030am EST | 6-730am PT

    As an emerging company, nothing is more important than driving traffic to your website. In Attract, we'll cover:

    • Growing when the competition is fierce
    • How to turn customer research into growth
    • Developing your distribution playbook

    Learn from HubSpot SVP of Marketing Kieran Flanagan and Mai Fenton, CMO of Superscript a customisable, flexible, subscription-based insurance provider.

  2. EngageBlob

    230-4pm GMT | 1030am-12pm EST | 730-9am PT

    Now that you’ve attracted website visitors, you need to engage them with your content and turn them into repeat visitors and customers. During Engage, we'll discuss:

    • Establishing a value proposition that will sell
    • How to go to market in 2021
    • Creating effective organizational alignment
    Learn from Global VP of HubSpot for Startups Kim Walsh and Mathias Klenk & Dave McGibbon, co-founders of Passbase, an identity verification engine.

Day Two

Wednesday, June 23rd

  1. DelightBlob-1

    1-230pm GMT | 9-1030am EST | 6-730am PT

    Master Class: The cost of acquiring a new customer is dramatically higher than the cost of retaining an existing customer. In Delight, we'll learn:

    • Why acquisition is getting harder
    • How your customers can save you
    • Strategies to grow customer service better

    Learn from HubSpot Director of Customer Support, Lauren DeSoiza and Jonathan Widwaski Founder & CEO of Maze, the testing platform empowering product and marketing teams to test, learn and act rapidly.

  2. Week2

    230-4pm GMT | 1030am-12pm EST | 730-9am PT

    Master Class: Successfully raising funding requires a compelling narrative, a thoughtful plan of action, and an understanding of the documents and requirements from potential investors during the process. In Present, we'll cover:

    • How to think about your audience
    • How to conquer your elevator pitch
    • The fundamental components of a pitch deck

    Learn from Senior Manager of Corporate Development, Brandon Greer and AJ Bruno, current Founder and CEO of QuotaPath as well as Founder of TrendKite, which was sold to Cision for $225 million.

Who Should Apply?

ELEVATE is designed for early-stage startups looking to accelerate their growth. We consider you a good fit for ELEVATE if you:

  • Are a co-founder or early employee at a startup with a small amount of or no funding.
  • Are customer-obsessed and want the success of your customer to be at the center of your growth.
  • Dream of dramatic growth for your startup and your team.

You probably aren't the best fit if you:

  • Work at a large, established company and don't have plans to start your own business. 
  • Don't care so much about the customer and it's value to your business. 
  • Are starting a small business and plan on keeping it that way. 
  • Are looking for an idea for a business venture.


  • TylishaBlob
    As a startup founder, the one thing we all wish we had more of is time. Given the totally virtual nature of ELEVATE, I was able to learn invaluable lessons that helped propel SpenDebt to our next phase of growth.
  • Sheablobsquare
    As a solo, first-time founder, I was really struggling with defining our initial customer acquisition strategy. ELEVATE gave me access to industry leaders that helped me jump the learning curve and gave Jam the toolkit needed to successfully identify and capture our target audience.
  • Courtney blob
    When you’re a small team with a limited budget you’re constantly learning and doing things that you’ve never done before. Organic growth seemed like an insurmountable challenge for us, but through ELEVATE we were able to gain the inbound marketing skills we needed to build the foundation of Ovee's growth strategy.

About the hosts


Seedcamp is a European seed fund that identifies and invests early in world-class founders attacking large global markets.

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HubSpot for Startups

Startups grow better and scale faster with HubSpot for Startups. The program offers education and training, 24/7 support, HubSpot Growth Platform, and access to over 500 software integrations, all at up to 90% off. 

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