B2B Growth Bootcamp

Co-hosted by HubSpot for Startups and AWS

This three part workshop series is designed for high-growth companies looking to learn how to scale their sales and marketing for better growth.

October 19th | Oct 20th | Oct 21st
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About the Bootcamp

As an early-stage startup, nailing your customer experience is key to your growth as you scale your venture in 2021 and beyond. The way your prospects and customers like to buy and engage has tremendously changed, and you'll need to adapt quickly to build out effective and scalable processes.

HubSpot for Startups and AWS are coming together for a series of live hands-on education, practical exercises, and self-paced certifications where you will learn how to elevate your customer growth efforts.

This series will feature:

  • Best practices to build and implement technical, sales & marketing processes for B2B Startups
  • The flywheel approach to attracting, engaging, and delighting your prospects and customers
  • A Q&A session with curated startup experts to get all your growth questions answered

Speakers

  • Mark Birch

    PRINCIPAL STARTUP ADVOCATE APJ, AWS

    Mark is a community builder, software entrepreneur, business development expert, and startup advisor based in Singapore and NYC. He is the founder of DEV.BIZ.OPS, helping to build thriving developer communities. He is also the founder of the Enterprise Sales Forum, a global community of 25,000 B2B sales professionals that meet in-person and virtually through local chapters to share ideas, network with peers, and learn new skills.

  • Nellie Wartoft

    Cofounder & CEO, TigerHall

    Nellie’s ambition to innovate how professionals upskill stems from her experiences in university, and in recruitment. Time after time, she saw candidates struggle to get dream jobs because they didn’t have the relevant skills needed from their educational investments. She challenges mass education formats that fail to prepare future leaders for success in the real world. With social learning, she’s confident that traditional corporate learning programmes, which give leaders more yawns than eureka moments, will be obsolete over the next decade

  • Sathish Hariharan

    SOLUTIONS ARCHITECT, AISPL

    Sathish Hariharan is a Solutions Architect with Amazon Web Services Startup Ecosystem team. He has spent more than 15 years in the IT services industry building enterprise applications for global customers. He has also built cloud-native technology Startups in the Education-Tech space before joining Amazon. At Amazon, his current role is to help startups build and improve their solutions and technical architectures on AWS

  • Fannie Soubiele

    Startup Business Development, Amazon Web Services in Singapore.

    Fannie leads the Startup Business Development function for Amazon Web Services in Singapore. Working with startups, venture capital firms, accelerators & incubators, helping them with business and technology relationships within AWS. She also focuses on new programs and services aimed at helping startups grow their business. Prior to this, she spent 4 years running the first South-East Asia accelerator, JFDI. She was the founder and CEO of several startups.

  • Aditya Kumar

    Growth and Partnerships, HubSpot

    Aditya leads Partnerships & Growth for HubSpot for Startups across SEA & India. Working closely with startups, venture capital firms, accelerators, incubators, and other ecosystem enablers helping with their growth efforts through the program. Prior to HubSpot, he spent 6 years at a high-growth venture-backed B2B startup in India focussed on helping them scale their international expansion and building a GTM for south east Asia.

  • Jermaine Charvy

    Principal Customer Onboarding Specialist

    Jermaine works with HubSpot’s largest customers in APAC including high-growth B2B tech startups across all industries. He plays a vital role in helping them implement HubSpot as well as improving & advising them on their marketing, sales, and customer service processes. He has over 10 year’s experience in digital marketing, covering all areas of the digital landscape.

    Agenda

    Join Fannie Soubiele and Aditya Kumar who will deep dive into the AWS Activate & HubSpot's for Startups program which is built for early to growth-stage startups.

    We'll cover the program basics, how founders can leverage the resources available to them & answer live questions.

    Join Nellie, CEO of Tigerhall, the Sequoia-backed social learning app, as she embarks you in her growth journey. You will learn about the story behind Tigerhall, its early challenges to go to market, from tech to sales. Nellie will highlight how she has made the most of the support offered to startups by AWS and HubSpot, and share some of her practical best practices to grow and scale.

    Session 1: Building your App from Idea to Minimum Viable Product ( 1pm SGT ) (AWS )

    Early-stage startups are time and resource-constrained and need to quickly get to product-market fit. This session is for startups who want to find out the best ways to build their minimal viable product (MVP) on AWS. You’ll get an overview of how startups build MVPs using services like API Gateway, Amplify, Lambda, Managed Kubernetes on AWS, Lightsail, and Database options. After this session, you’ll be able to pick the right technologies and use pre-configured architectures to speed up your development.

    Session 2: Building Features and shipping your MVP (2pm SGT)

    Build features as per your MVP requirements. Eric Ries (author of The Lean Startup) tells startups to adopt a Build → Measure → Learn feedback loop. Ries says, “The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere.“ Startups that are able to execute the Build → Measure → Iterate cycle fast are the ones that succeed.

    In order to execute fast, you need to be able to build tech that can evolve as your requirements evolve. Once you’ve built out all the remaining requirements it’s time to get user feedback. To ship our web app, we can use the Amplify Console. The AWS Amplify Console provides a Git-based workflow for hosting full-stack serverless web apps with continuous deployment.

    An effective marketing strategy can transform your startups' growth trajectory and inspire your audience to quickly become your customers. Whether you are a team of 2 or 200, this session will dive into how you can build a first-class marketing strategy that scales with you.

    This session will include: 

    • Audience segmentation and persona building 
    • Best practices for successful email marketing
    • How to scale your marketing efforts with automation and personalization 
    • How to build trust by transforming your website with a competitive edge
    • Best practices from other B2B Startups

     

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    Presented By HubSpot for Startups

    Startups grow and scale better with HubSpot for Startups. With education, software at a startup-friendly price, and over 500 integrations, startups have the tools and support needed to find success.

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