Engineer Growth through Revenue Architecture

June 15th @ 3PM UK TIME


Join HubSpot for Startups and Winning by Design founder for this session explaining the first principles of recurring revenue in B2B, how to think about optimizing your customer journey around impact, and the principles of customer-led growth.

Preview six core models used by 100’s of fast scaling SaaS organizations to run their business and unify their GTM strategy across marketing, sales and customer success.


Meet the Expert Panel

  • Jacco van der Kooij

    Founder Winning by design

    Jacco is the founder of Winning By Design and author of Blueprints of a Sales SaaS Organization and seven other books. He is a Sales Mentor across several VC firms such as Notion Capital, Reach Capital, Astella and Storm Ventures, where he helps accelerate the development of sales teams across their portfolios. Prior to founding Winning By Design, Jacco held roles of VP of Worldwide Sales and VP Strategy at Qumu (acquired by Rimage), Kontiki, and Technicolor. He is proud to have helped marquee customers over the years, including Amazon, AT&T, Dish, and Disney.

  • PF

    François Plattard


    François is dedicated to helping UK VCs Incubators & Accelerators assist their startups to develop and implement successful inbound sales/marketing strategies. He is also a Startup mentor for several accelerators and incubators. Prior to HubSpot, he worked for SaaS startups in San Francisco and Paris.

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