How to Drive Startup Growth Through Economic Uncertainty

Concerned how economic uncertainty may affect your startup?

Hear from industry veterans Kipp Bodnar (Chief Marketing Officer, HubSpot) and Brad Coffey (Chief Customer Officer, Pipe; Former CSO, HubSpot) as they dive into how founders can safeguard their startups during a recession and take calculated risks to extend their runway.

HubSpot was founded in 2006, just before one of the most challenging economic time periods in American history, 2007–2009’s Great Recession. Based on their experience as early members of the HubSpot team, industry leaders, and startup advisors, Kipp and Brad dive into defining moments and strategies to remain resilient during an economic crisis, and how to leverage them within your own company.

Speakers

  • Kipp Bodnar 400x400

    Kipp Bodnar

    Chief Marketing Officer @ HubSpot

    Kipp Bodnar is the Chief Marketing Officer of HubSpot, where he sets HubSpot’s global inbound marketing strategy to drive awareness and demand for HubSpot’s inbound marketing and sales products. Kipp previously served as Vice President of Marketing at HubSpot, overseeing all demand generation activity worldwide, building out the EMEA and APAC marketing teams, and managing HubSpot’s field marketing, localization, strategic partnerships, and social media efforts. Kipp serves as a marketing advisor for SaaS companies including SimplyMeasured, InsightSquared and Guidebook and is the co-author of “The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More.” Kipp is an industry-leading speaker and blogger and holds a BA in Journalism from Marshall University.

  • Brad Coffey

    Brad Coffey

    Chief Customer Officer @ Pipe

    Brad Coffey is the Chief Customer Officer at Pipe. Pipe is the world’s first revenue trading platform, allowing companies to trade recurring revenue streams for up-front capital. Brad is focused on driving growth and enhancing the customer experience across Pipe’s marketing, sales, UX, and product. Prior to Pipe, Brad was the Chief Strategy Officer at HubSpot where he led the long-term strategy around products, packaging, and pricing. Additionally, Brad oversaw HubSpot's partnerships, ventures, and corporate development teams. Brad joined HubSpot as one of the company’s first employees, working in product and operations. During his time there, HubSpot grew from a startup with less than $1m in ARR to a publicly-traded company with $1b in ARR. Brad also spends time angel investing and advising startups. He holds a BA in Computer Science from Amherst College and an MBA from MIT Sloan, where he is an occasional guest lecturer.

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