Take Your Business From Startup to Scaleup and Beyond

If you're a late-Seed, to Scaleup business, we invite you to join us in October as we welcome industry-leading experts to the HubSpot for Startups stage. Our experts will share their knowledge, educate, and help map out the path on how you can take your business from startup to scaleup and beyond.

October 25, 26, 27 @ 3:00pm GMT+1 | 4:00pm CET
Take Your Business From Startup to Scaleup and Beyond

About the Sessions

We look forward to welcoming speakers from Contentoo, RocketX, BEE Digital and Bloomreach.

Our experts will be diving into a selection of topics covering their marketing and sales best practices for growing companies. They will be exploring the importance of localising your marketing materials to reach a larger audience, how to better streamline the alignment between sales and marketing to boost productivity, and how to navigate revenue operations as your business grows.

Find more information and what each session will cover, below.

Speakers will be giving away freebies and special offers to all HubSpot for Startups program signups and webinar attendees. 

When scaling your business, managing your sales pipeline gets more critical as you start generating more and more leads. In this practical session we will review best practices for founders and commercial leaders to improve alignment between sales and marketing teams to ultimately boost pipeline productivity. If you want to get the most out of your existing pipeline and accelerate growth, this is a session you need to join.


  • Why pipeline management is important.
  • 6 steps to a solid pipeline:
    • Map the customer journey
    • Embed the customer journey in the right tech stack
    • Define clear qualification and labeling criteria per deal stage
    • Setting KPI’s and set up forecasting
    • The importance of data quality
    • Set up a clear communication rhythm in collaboration with marketing
    • Apply automations to augment team productivity
  • Best practices around pipeline management.
  • Q&A


  • Understand why effective pipeline management can scale the growth of your business.
  • Practical tips that you can apply immediately into your own business.

Special Offer:

Eligible HubSpot for Startup program participants will get access to a free commercial audit, consisting of two 2-hour sessions to assess your current performance and to spot opportunities for improvement and growth.


To appeal to new audiences beyond your local market, your team and brand needs to think and speak like locals. Contentoo explains how Europe's fastest-growing startups and scale-ups have massively expanded into new markets through marketing localisation. We discuss the first steps to take into marketing localisation, the most common obstacles you face along your localisation journey, and how to scale a localisation program over time to drive your expansion plans.


  • Why Europe's fastest growing companies localise.
  • What strong localisation looks like in practice.
  • Five insights into how to scale your marketing localisation efforts.
  • Q&A with Contentoo and Bloomreach.


  • Learn how to get started with marketing localisation.
  • Understand how to scale-up your content localisation efforts without sacrificing quality.

Special Offer:

Eligible HubSpot for Startup program participants will get 50-90% discount off Contentoo's platform during the first 12 months. T&Cs apply. Visit the website to find out more.

As a young company you could  just wing it - build fast and fix later. You have to. However, the bigger you get the more you start to feel growth pains.

  • There are no clear processes in place to win, hold and expand customers.
  • The data is unstructured and does not allow you to confidently make decisions.
  • The toolstack is fragmented and does not integrate with each other. Automations and insights are almost impossible to scale -  they require too much manual effort.
  • The marketing, sales and customer success teams are unaligned.

This is where Revenue Operations come in. If you're a growing startup north of 500k ARR and these challenges sound familiar to you, the work session is what you need to break beyond 7-Figures in ARR.


  • Challenges of today's customer acquisition.
  • What Revenue Operations is, and what it is not.
  • Building your revenue operations team. 
  • Pitfalls to avoid.
  • Q&A.


  • When and how to build out the revenue operations function.
  • What tools you need and which you don't.
  • Roadmap for implementation.

Special Offer:

Eligible HubSpot for Startup program participants will get a free 1-on-1 consulting session with a revenue expert from BEE digital.


Meet the Speakers

Fabian Hartmann

Fabian Hartmann - Head of HubSpot for Startups, DACH

Fabian leads the HubSpot for Startups program in DACH. In this role, he helps startups grow better by building and scaling their go-to-market.
Before joining HubSpot, he established a platform to connect startups with the old economy, developed strategic business models for leading sports & entertainment organizations and led the marketing & business development team at a Berlin tech startup.

Beer Zandt

Beer Zandt - Head of Partnerships @ RocketX

An entrepreneurial leader with a deep expertise in the scaleup industry. Started his career in hospitality, real estate and later moved into fintech, where he was responsible for the international expansion of Spotcap. As the Head of Partnership at RocketX he’s on a mission to accelerate exceptional scaleups while building the most efficient revenue engine in the industry.

Joost de Kok

Joost de Kok - Head of Marketing @ Contentoo

Based in Berlin since 2016, Joost leads Contentoo's marketing team, which consists of in-house talent and a flexible pool of its own platform's freelance writers and designers around the globe. Joost drives Contentoo's marketing efforts that centre around insights that help marketing teams generate brand awareness, boost leads, and accelerate sales. Joost has a background in branding, content, and search marketing at fast-growing B2B and B2C brands across Europe.

Allan Ménard

Allan Ménard - Head of Regional Marketing EMEA @ Bloomreach

Allan is a marketing professional with over 10 years experience in the SaaS martech space. He currently serves as the Head of Regional Marketing EMEA at Bloomreach, which helps leading brands around the world to offer more personalized, relevant commerce experiences for their customers. At Bloomreach, Allan leads a multicultural team of data-driven marketing experts, driving increased business demand across an expanding region for the company.

Lanny Heiz

Lanny Heiz - Head of Sales @ BEE Digital

In his role as Sales lead at BEE Digital Lanny grew the new sales by 318% in the last 18 months and acquired clients such as Google, Swiss Post and Vontobel as well as established startups such as beekeeper & frontify. Prior to that he worked in various marketing & sales roles at Swiss Startups.

Katey Gold

Katey Gold - Senior Marketing Manager, EMEA & APAC @ HubSpot for Startups

Katey works closely with the HubSpot for Startups BDMs to run marketing campaigns across the EMEA and APAC regions. Working closely with top partners (VCs, incubators, accelerators), Katey's goal is to drive QL growth while promoting the HSFS program to a growing network of startups.

If you're a startup backed by one of our 7000+ approved partners, you are eligible for exclusive perks!

  • Access to HubSpot's free-forever CRM.
  • Get approved for 30%-75% off HubSpot's paid tools using this link. Select your approved partner when applying.

Who Should Attend

  • You are a late-seed to scaleup business.
  • Your business has a dedicated sales and marketing team, or resources.
  • You're ready to take the next step from startup to scaleup and beyond. 

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