Take Your Business From Startup to Scaleup and Beyond

When scaling your business, managing your sales pipeline gets more critical as you start generating more and more leads. In this practical session we will review best practices for founders and commercial leaders to improve alignment between sales and marketing teams to ultimately boost pipeline productivity. If you want to get the most out of your existing pipeline and accelerate growth, this is a session you need to join.

Agenda:

• Why pipeline management is important.
• 6 steps to a solid pipeline:
  
  • Map the customer journey
  • Embed the customer journey in the right tech stack
  • Define clear qualification and labeling criteria per deal stage
  • Setting KPI’s and set up forecasting
  • The importance of data quality
  • Set up a clear communication rhythm in collaboration with marketing
  • Apply automations to augment team productivity
• Best practices around pipeline management.
• Q&A

Outcome:

• Understand why effective pipeline management can scale the growth of your business.
• Practical tips that you can apply immediately into your own business.

Special Offer:

Eligible HubSpot for Startup program participants will get access to a free commercial audit, consisting of two 2-hour sessions to assess your current performance and to spot opportunities for improvement and growth.

To appeal to new audiences beyond your local market, your team and brand needs to think and speak like locals. Contentoo explains how Europe's fastest-growing startups and scale-ups have massively expanded into new markets through marketing localisation. We discuss the first steps to take into marketing localisation, the most common obstacles you face along your localisation journey, and how to scale a localisation program over time to drive your expansion plans.

Agenda:

• Why Europe's fastest growing companies localise.
• What strong localisation looks like in practice.
• Five insights into how to scale your marketing localisation efforts.
• Q&A with Contentoo and Bloomreach.

Outcome:

• Learn how to get started with marketing localisation.
• Understand how to scale-up your content localisation efforts without sacrificing quality.

Special Offer:

As a young company you could  just wing it - build fast and fix later. You have to. However, the bigger you get the more you start to feel growth pains.

• There are no clear processes in place to win, hold and expand customers.
• The data is unstructured and does not allow you to confidently make decisions.
• The toolstack is fragmented and does not integrate with each other. Automations and insights are almost impossible to scale -  they require too much manual effort.
• The marketing, sales and customer success teams are unaligned.

This is where Revenue Operations come in. If you're a growing startup north of 500k ARR and these challenges sound familiar to you, the work session is what you need to break beyond 7-Figures in ARR.

Agenda:

• Challenges of today's customer acquisition.
• What Revenue Operations is, and what it is not.
• Building your revenue operations team. 
• Pitfalls to avoid.
• Q&A.

Outcome:

• When and how to build out the revenue operations function.
• What tools you need and which you don't.
• Roadmap for implementation.

Special Offer: