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Free Webinar for Startups & Scaleups

How to:
Craft Sales Messaging That Lands Your First Customer

Join HubSpot and MySalesCoach for a founder-focused workshop, where we’ll break down how to position your startup against industry giants, craft compelling messaging that gets responses, and wins you your first customer - even when you have none.

20 March @ 10am GMT | 11am CET

🎁 Sign up and receive 120 FREE leads from Apollo. Plus, sales outreach material to help you win your first customers. 

I Want to Attend
Craft Sales Messaging That Lands Your First Customer

About the Session

As a first-time founder, one of the biggest challenges you’ll face is articulating your value proposition in a way that grabs attention and convinces potential customers to take action.

In a competitive market filled with established players, cutting through the noise can feel overwhelming - especially when you have limited customer proof to back up your claims.

That’s why HubSpot and MySalesCoach are bringing together sales experts for this actionable, hands-on webinar designed to help early-stage startups refine their sales messaging.

You’ll learn how to craft compelling, narratives that resonate with buyers, differentiate your product, and position you effectively - even against larger competitors.

Whether you’re reaching out to prospects via cold outreach, discovery calls, or networking, this session will equip you with practical frameworks to make every interaction more persuasive and impactful.

What will you learn?

  • How to position your product effectively against larger competitors.

  • Crafting compelling messaging for cold outreach, discovery calls, and networking.

  • Personalize your messaging at scale, handle common objections with confidence

  • Strategies to build credibility and overcome the challenges of limited customer proof.

  • How to turn conversations into closed deals.

This power-packed session will give you the tools and strategies to cut through the noise, capture your audience’s attention, and confidently close your first deals. Don’t miss this chance to hone your sales skills, accelerate your growth, and build lasting momentum for your business!


🎁 Free Gift:

Simply sign up to the HubSpot for Startups program here (no purchase required), and you will get 120 FREE leads from Apollo -plus an exclusive 50% discount for new HubSpot customers! 🚀

But that’s not all - you’ll also receive high-impact sales outreach materials, including proven sales call templates designed to help you confidently connect with prospects and close your first customers.

 

Meet the Speakers

Richard Smith

Richard Smith - Head of Growth @ MySalesCoach

Richard is Head of Growth for MySalesCoach. He was previously Co-Founder and Head of Sales for Refract, a sales conversation intelligence platform, which was acquired by Sales Enablement SaaS company Allego in 2020.
 
He subsequently built and led their EMEA sales organization which included their SDR, Account Executive, Account Manager, and Partner function.
 
He joined MySalesCoach to continue his personal mission of enabling more sales teams to achieve high performance through access to expert coaching.
Cat King

Cat King - Sales Coach @ MySalesCoach

Cat has years of experience building and leading successful outbound sales teams, including her time at Zendesk, as well as working as a full-cycle outbound AE at multiple startups.

Now, as a coach at MySalesCoach, she’s all about helping sales pros sharpen their skills in prospecting, pipeline building, effective messaging strategies, sequencing and cadencing, and more.

Cat’s approachable style and real-world expertise make her a go-to resource for anyone looking to level up their sales game and drive results fast.

Anna Gordon

Anna Gordon - Head of HubSpot for Startups, UKI

Anna manages the HubSpot for Startups program for UK & Ireland and partners with Investors, Accelerators and Incubators. She's passionate about connecting startups with the right knowledge, tools and network needed to scale. Prior to HubSpot, Anna worked at Enterprise Ireland where she both advised and secured investment for Irish tech startups and SMBs.

Register to Attend

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