Generate Replies. Close Deals. Build a Real Outbound Engine.

Cold outreach works when it’s strategic, relevant, and well-structured. In this session, learn the five key pillars to turn outreach into a repeatable system that drives real conversations and revenue. 

28th April 2026 @ 10am GMT+1 | 11am CET

🎁 All registrants will receive a FREE AI toolkit, featuring free resources and offers from Claude, Clay, Notion, Lovable, Gamma, AWS, Reddit, TikTok, LinkedIn, Google, and many more.

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What this session covers:

Cold outreach is still one of the most effective ways to generate pipeline, but only when it’s done with the right strategy. Too often, it falls flat due to poor structure, weak messaging, or lack of relevance.
 

In this practical, insight-packed session, Frank Sondors, CEO of Salesforge, breaks down the five essential pillars of cold outreach that consistently drive conversations, responses, and revenue.

Drawing on years of experience scaling outbound teams, he’ll show you how to turn cold outreach from a volume game into a repeatable system for building meaningful connections with prospects.

 

During this workshop, you’ll learn how to think about cold outreach as a system - built on five core pillars that work together to drive results:

  • Infrastructure – setting up the right technical foundation for deliverability and scale
  • Copy – crafting messaging that earns attention and sparks replies
  • Data – targeting the right prospects with high-quality, actionable insights
  • Orchestration – coordinating channels and timing for maximum impact
  • Social Selling – building familiarity and trust beyond the inbox

Whether you're a founder doing your own outreach, a sales leader building an outbound motion, or an SDR looking to improve response rates, this session will give you clear frameworks and actionable tactics you can apply immediately.

Join us to discover the five pillars that separate ignored outreach from outreach that opens doors.

 

🎁 Get your free AI toolkit 🎁

Simply sign up for the HubSpot for Startups program here (no purchase necessary) and get access to a free AI toolkit, including:

  • $50 Clay Credits
  • Free Plan Claude
  • $5,000 in AWS Credits
  • Up to $6,000 TikTok Ads Credits
  • Up to $1,000 in Google & LinkedIn Ad credits
  • And much more!
  • BONUS: Registrants will get one month FREE of Salesforge's Growth Plan 

Meet the Speakers

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