Go to Market Shifts:
Tools & Resources for Startups and Entrepreneurs

Shifts. Pivots. Plan B. In times of uncertainty, sometimes the initial vision has to make way for something new. But startups are flexible and perhaps the time has come to put that skill to work. Keep scrolling for helpful templates and tactics for updating your go to market strategy.

Business Continuity Plan

How to Write a Business Continuity Plan to Stay Up and Running During a Crisis

Difficult times call for well thought out plans. While it may not be business as usual, an actionable plan will help you streamline your startup's approach and procedures so that your startup can maintain its relationships with partners, customers, and stakeholders. This template is a good place to start.

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How to Shift Your Marketing from Traditional to Inbound in 7 Steps

Finding yourself rethinking your marketing strategy? You are not alone. If your current approach is heavily focused on traditional tactics, consider if the inbound methodology would be more beneficial. HubSpot mapped out exactly how to make the shift in seven steps.

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Remote Sales Success

How to Be Successful at Remote Sales, According to HubSpot's Remote Salesforce

Think you need to be in person to close a deal? Think again. HubSpot has had remote members of the sales team for a long time. This blog post details how they found success outside of the office and how your startup can, too.

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How to Get on Board With the Digital Transformation [+ Templates]

The key to moving digital lies much in the digital tools you employ. HubSpot rounded up everything you need to move digital, from the exact tools to the procedures that go along with them.

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How to Write an Effective Communications Plan [+ Template]

In these difficult times, communication is everything. HubSpot created a guide to writing a communications plan that will help you keep your messaging consistent and effective.

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How to Create a Sales Plan: Guide + Template

How to Create a Sales Plan: Guide + Template

If you want to increase your sales, first things first: you need a plan. A sales plan will map out how your goals become a reality and HubSpot created a template to help you make one that works.

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When, Why, & How to Pivot a Startup Business

Some of the world's most renowned startups had to pivot their business, their product, or both. But when is it time to make that call? And what circumstances drive that decision? How does a startup even successfully pivot? This blog post dives into all of these questions and more.

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Remote Smarketing 101: How to Align Distributed Marketing and Sales Teams

Just because team members are physically apart doesn't mean their work has to be disconnected. Keeping marketing and sales aligned is mission-critical to a successful go to market, so HubSpot created a guide on how to maintain that remotely.

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