From Funnels to Loops:
The New Startup Marketing Playbook in the age of AI

17th December 2025 | 12:00 PM CET

The way people buy has fundamentally changed. Traffic is down, intent is higher than ever, and AI is shaping decisions before prospects even hit your site. Startups can’t rely on yesterday’s funnel to fuel tomorrow’s growth.

That’s why HubSpot created Loop Marketing, a new playbook that helps startups stay relevant, move faster, and grow smarter. Join us to learn how to turn AI into your growth engine, not your replacement.

About the Session

Building a startup today is more challenging - and more exciting - than ever.

In this exclusive session designed for startups, we'll dive into Loop Marketing: a practical framework designed to help startups navigate and thrive in an AI-driven world.

You can expect fresh insights, hands-on demos, and actionable strategies you can apply to your startup right away.

✅ What we'll cover

The new state of marketing: 60% of Google searches now end with no clicks. Learn why AI referrals are reshaping the funnel and how high-intent traffic is fundamentally different.

Meet Loop Marketing: HubSpot’s new framework designed to help you launch campaigns in days, not months, and adapt faster than the market shifts.

The strategic changes that win & tools to help: Discover how to cut through the AI noise with authentic, taste-driven content, even on low budgets.

✅ Agenda

5 minutes: Welcoming

40 minutes: Masterclass on The New Marketing Playbook

15 minutes: Live Q&A

What is Loop Marketing?

Loop Marketing is a four-stage playbook that startups can use to future-proof their go-to-market by turning scattered tactics into a cohesive, momentum-building loop. It combines AI efficiency and human authenticity to drive growth. It loops. It learns and gets sharper every time you use it.

Express who you are.

Define who you are and why you matter. AI can generate content in seconds, but without a clear voice and point of view it all sounds the same. Expressing means building a strong identity: your style guide, your founder story, and your unique taste, so every touchpoint feels unmistakably yours.

Meet Your Speaker

Fabian Hartmann - Head of HubSpot for Startups, DACH

Fabian leads the HubSpot for Startups program in the DACH region. In his role, Fabian helps startups grow intelligently and sustainably by supporting the development of their go-to-market strategy. Before joining HubSpot, he established a networking platform to connect startups with traditional industries, developed strategic business models for leading sports and leisure companies, and led the marketing and sales team of a Berlin-based B2B tech startup.

Loop Toolkit For Startups

Simply apply to the HubSpot for Startups program and register for the webinar to unlock your toolkit.

Free Smart CRM & AI Marketing Assistant

Claim your free Smart CRM, free tools like Landing pages, Forms & Emails to market your solution and access to a built-in Marketing AI Assistant.

Claim your free tools

Unlock 100 Prompts to Tackle 2025's Biggest Marketing Challenges

Custom GPT: Paid Growth Strategy

This GPT is your performance marketing edge for scaling B2B SaaS and it's built on real systems that work, not theory.

Free AEO Grader Tool

Grade yours and your competitors brands to identify how leading AI engines interpret your brand and areas to improve

AI Search Optimisation Guide

5 Practical Strategies to optimise your startup for the most popular AI Search Engines.

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From Funnels to Loops: The New Startup Marketing Playbook in the age of AI