Beyond Borders: Go-To-Market Blueprint For Startups

In today’s fast-paced global marketplace, startups have unprecedented opportunities to scale and expand beyond their home borders. But expanding internationally comes with its own set of unique challenges—from understanding local market dynamics to navigating regulatory complexities and scaling operations efficiently. The key to successful international growth is a strong, adaptable go-to-market (GTM) strategy backed by the right technology stack & sales and marketing processes.

27 November 2024 | 12PM (SGT) 3PM (AEST) 10.30AM (IST)

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About the Session

Overview: As a startup, expanding your business beyond borders is an exciting—and challenging—next step. But how do you effectively navigate new markets, engage with diverse customer segments, and ensure your sales and marketing processes scale efficiently? This webinar will explore Go-To-Market (GTM) strategies for startups looking to expand internationally, with a focus on how you can leverage HubSpot’s tools to streamline your B2B sales and marketing efforts.

What You’ll Learn:

The Fundamentals of GTM Strategy: Key considerations for crafting a successful international GTM strategy, including market research, positioning, and localizing your messaging.
Scaling Your Sales & Marketing Efforts: How to adapt your B2B sales processes as you move into new regions while ensuring a consistent customer experience across borders.
Leveraging HubSpot for International Growth: A deep dive into HubSpot’s tools—CRM, Marketing Hub, Sales Hub, and Service Hub—and how they can support your global sales and marketing operations.
Automating Global Campaigns: Learn how to use HubSpot’s automation tools to nurture leads, manage multi-channel campaigns, and track performance across different regions.
Measuring Success: Tips on using HubSpot’s reporting and analytics tools to track KPIs, optimize your efforts, and ensure ROI as you expand internationally.

Webinar Agenda (in SGT)

12pm-12.05PM: Opening Remarks from Nigel (Founder of Hat Media)

12.05-12.15PM: Introduction to the webinar & quick overview of the program, with Gwenllian Ching, Head of HubSpot For Startups, APAC.

12.15PM-12.45PM: Keynote Presentation on Go-To-Market Blueprint For Startups by Joana Inch (Head of Account-based Marketing) & QnA Session

12.45PM-1PM: QnA Session

📣 Join our Christmas campaign

This holiday season, we’re offering new customers an exclusive 50% discount off (first year subscription) on all pro/enterprise HubSpot's solutions for all net-new customers to help you close out the year strong and start 2024 on the right foot. Whether you're looking to enhance customer relationships, drive sales, or streamline your business processes, HubSpot solution is designed to boost productivity and efficiency—at half the price!

Campaign highlights:

50% OFF any pro/enterprise HubSpot Solutions
Limited-time offer: Only from submissions made on our Christmas Campaign website from 2-7 December 2024.
ONLY FOR Net-new customers (not on any pro/enterprise solutions and/or on Starter currently)

T&Cs applies (customers that are in the middle of deal negotiation with HubSpot sales team do not qualify).

How can you submit your interest for Christmas Campaign?

Step 1 : Simply sign up to the HubSpot for Startups program here (no purchase required) if you haven't already done so.

Step 2 : Fill out the registration form that will be shared during the webinar. You will receive an email with a link to speak to a sales reps for the purchase.

Meet the Speakers

Joana Inch - B2B Growth Strategies @ Hat Media

Joana Inch is a best-selling author and B2B growth strategist with over 20 years of experience, specialising in SaaS and tech. As the host of the SaaS Stories podcast and author of Go To Market, she is passionate about helping startups navigate the complexities of their go-to-market journey. Known for her insights into B2B engagement and scaling strategies, Joana combines practical, data-driven tactics with a deep understanding of HubSpot’s potential to streamline and elevate business growth. In this session, she’ll share essential strategies for startup success, alongside actionable tips on leveraging HubSpot for an effective go-to-market approach.

Nigel Houghton - CEO @ Hat Media

With over 20 years of experience in marketing and strategic growth, Nigel Houghton is the creative and strategic mind behind Hat Media, a Sydney-based B2B marketing agency and HubSpot Solutions Partner. Since founding Hat Media with Joana Inch in 2013, Nigel has led the team in harnessing the power of video and innovative marketing to drive meaningful business growth for Tech & SaaS clients. Hat Media specialises in Account-Based Marketing (ABM), delivering bespoke, data-driven campaigns that resonate with clients’ most valued accounts. Nigel’s approach integrates creative content, strategic planning, and analytics, ensuring every client connection is as impactful as it is personalised.

Gwenllian Ching - Head of HubSpot For Startups, JAPAC

Gwenllian is the Head of Startups, APAC @ HubSpot. She spearheads all partnerships in APAC Market, covering India, SEA and AUNZ regions and works closely with early-stage to growth-stage startups on their sales, marketing, and customer growth efforts.

Prior to joining HubSpot, she had worked in TikTok to support SMB clienteles in Singapore, Malaysia and Philippines Region as the first headcount of the team. She spent past 5 years in Startup Ecosystem where in both Private and Public Sector where her focus was on building a more vibrant startup ecosystem in Singapore and wider SEA Markets.

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