Fireside Chat

Turning your LinkedIn into a Lead Engine

Wednesday, September 30, 2026
11am EDT | 8am PDT | 4pm GMT+1

You post on LinkedIn, a few people react, maybe someone comments, and then nothing happens. The attention never becomes a conversation with someone who might actually buy. This session is about closing that gap, live.

Get the tools to take action
Eligible startups can access our LinkedIn-to-Leads Toolkit, packed with exclusive offers from Apollo, LinkedIn, Captions and more.

About the Session

You're getting likes. You're not getting meetings.

LinkedIn engagement is easy to mistake for traction. This session is about the gap between the two, and how to close it. You'll see what kind of content actually pulls the right people in, and how to move someone from a comment on their post to a real sales conversation.

In the session, that founder walks through the AI workflow they use to build their brand and ship content faster. Then we show how HubSpot and other GTM tools turn that attention into pipeline.

What you'll walk away with:

A playbook for building your brand on LinkedIn and creating content that gets noticed
Real-world AI workflows from a founder to create faster and more consistently
Ready-to-use tools and prompts you can put to work immediately
A step-by-step process for turning LinkedIn engagement into pipeline via HubSpot's Prospecting Agent

Get started with our LinkedIn-to-Leads Toolkit

You're on LinkedIn most days. What you probably don't have is a system that turns that time into pipeline. The LinkedIn-to-Leads Toolkit is that system. It's the workflow that takes a published post all the way to a tracked contact in your CRM, without you stitching the pieces together yourself. Join the HubSpot for Startups Program (no credit card or purchase required) and we'll send it over for free.

Go to Offer→

Meet Your Speakers

Maria Gharib

Writer @ Mindstream
HubSpot Media Network

Maria Gharib is a writer and AI content expert at Mindstream, where she helped grow the newsletter to more than 200,000 readers before its acquisition by HubSpot. She specializes in making AI practical and accessible for marketers and creatives, sharing actionable tools, prompts, and workflows that help teams save time, create better content, and get more from AI.

Maria Gharib: linkedin
Valerie Chapman

Founder
Ruth AI

Valerie Chapman is the founder of Ruth, an AI-powered career platform helping women build personal brands, negotiate salaries, and advance their careers with confidence. With a background spanning AI, content creation, and personal branding, Valerie has generated 120M+ impressions and been featured in Fortune, CNBC, and Harper’s Bazaar. Today, she’s focused on using human-centered AI to make powerful career tools and coaching more accessible to women.

Valerie Chapman: linkedin
Drue Stinnett Maybell

Brand and Content
HubSpot for Startups

Drue Stinnett is the Content and Brand Lead at HubSpot for Startups and the writer of Unfunneled, a newsletter for marketers at early-stage companies. She writes about brand, content, and demand generation, with a focus on the growing challenge of differentiation in a world where every marketing team has access to the same AI tools, tactics, and playbooks.

Drue Stinnett Maybell: linkedin

LinkedIn-to-Leads Toolkit

Build pipeline faster with the industry’s leading tools.

Join HubSpot for Startups and get our LinkedIn-to-Leads Toolkit, including exclusive deals on LinkedIn ad credits, Captions for content creation, Apollo for prospecting and sequencing, and HubSpot’s Prospecting Agent to scale your follow-up. Plus, courtesy of Ruth AI, we’re adding on Valerie’s Prompt Pack, with ready-to-use prompts to help build your brand faster.

Note: To receive your toolkit, you must join the HubSpot for Startups program and register for the event.

LinkedIn Credit

Select your target audience amongst the 700M+ professionals on LinkedIn. Unlock up to $1,000 in free LinkedIn ad credit when you spend the same amount, and choose the tier that fits your budget: $250, $500, or $1,000.

Apollo

Apollo is your top-of-funnel engine for finding and reaching the right prospects. Use Apollo for prospecting, data enrichment, and initial cold outreach to get your foot in the door. When layered on top of HubSpot, you'll get full pipeline visibility so opportunities don’t fall through the cracks.

Captions

Tired of feeling like you can't churn out enough content to hit your performance marketing goals? Meet Mirage—the first AI model for generating original UGC-style videos for marketing. Think expressive, engaging actors, lifelike body language, and hassle-free licensing — fully generated in minutes.

HubSpot's Prospecting Agent

HubSpot's AI-powered prospecting agent monitors accounts for buying signals, sources and enriches contacts, and drafts personalized outreach automatically. Convert to a Starter+ annual plan, and we'll send you 5,000 HubSpot credits.

Bonus Offer:

Valerie's Prompt Pack

With a background spanning AI, content creation, and personal branding, Valerie has generated 120M+ impressions. Her prompt pack can help you generate your own. Includes 8 personal-brand prompts you can start using immediately.