Join HubSpot for Startups, and our guests from Atscale, as they provide founders with tactical guidelines for constructing a sales team that ensures consistent performance.
During this session, you'll learn how Atscale's team has enhanced their overall unit economics while scaling their operations.
Learn the crucial steps to establishing a successful go-to-market team aimed at achieving sustainable growth. Attendees will uncover key strategies, best practices, and actionable insights from industry experts to effectively navigate the challenges of maintaining predictable performance.
Agenda:
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Who owns the ICP? You’ll learn how to build out your detailed ideal customer profile using only two criteria.
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ICP Framework and the Responsibility of ICP: Understand how a well-defined ICP will help align your sales, marketing, product and engineering activities.
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Go-to-Market Strategy: Learn how to build your first GTM Strategy that will help your startup scale faster.
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Outbound Sales: What is outbound? And does it work?
- Outbound Sales Strategy: How can you build a flexible outbound strategy that works for your growing team?
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Q&A
🎁 Free Gift:
Every startup founder who signs up to the free HubSpot for Startups program, will get access to a goody bag packed with freebies and discounts from brands like; TikTok, Asana, Make, Google, LinkedIn & more! PLUS, we will select 10 founders at random who will each receive a free place on one of atscale's workshops.
Once you've signed up to the free HubSpot for Startups program, please check your inbox for the redemption details.