- [![HSFS logo](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/startups-web-color-oneline%20%282%29.png?width=216&height=40&name=startups-web-color-oneline%20%282%29.png)](https://www.hubspot.com/startups) - [![arise gtm logo](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/arise%20gtm%20logo.webp?width=140&height=40&name=arise%20gtm%20logo.webp)](https://arisegtm.com/) Free Webinar for Startups & Scaleups # How to: Set Go-to-Market Goals & KPIs for Your Startup Join HubSpot and Arise GTM, for a goal-setting and strategy workshop. Learn how to craft a go-to-market (GTM) plan, set SMART goals, and align your team for success in 2025. We'll explore essential topics like prioritisation, collaboration, and leveraging technology. Leave with actionable tools, a workbook, and frameworks to achieve your business objectives.   🎁 Registrants will __receive a FREE digital Workbook__ from Arise GTM that will help founders create a GTM Strategy and map out their 2025 goals. [Watch On-Demand](https://offers.hubspot.com#register) Grab Your Free Digital Workbook ![Goal Setting for 2025](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/2022_Design_Icon_Target_RGB_L-Nov-03-2023-08-14-07-6432-PM.png?width=654&height=644&name=2022_Design_Icon_Target_RGB_L-Nov-03-2023-08-14-07-6432-PM.png) Menu Scroll Left Scroll Right - [About the Session](https://offers.hubspot.com#overview) - [Meet the Speakers](https://offers.hubspot.com#speaker) - [Register to Watch On-Demand](https://offers.hubspot.com#register) ## About the Session __For startups, creating a go-to-market strategy and setting clear goals are essential steps to drive growth, staying focused, and aligning your team’s efforts__. A well-defined strategy helps you understand your market, prioritise resources, and position your business for success. Setting goals gives your team direction, fosters accountability, and ensures continuous progress toward your vision.   Join HubSpot and Paul Sullivan from Arise GTM for a dynamic goal-setting and strategy workshop tailored to new startup founders. Gain insights into 2025 predictions and learn how to craft a go-to-market plan, set SMART goals, and align your team for success. Dive into essential topics like prioritisation, collaboration, and leveraging technology. You'll leave with actionable tools, a workbook, and frameworks to achieve your business objectives and surpass your goals.   ### What will you learn? - __Why Goal Setting Matters and Crafting a Vision__ - Understand the importance of clear objectives and build a vision to guide your startup’s growth. - __Establishing Priorities and Setting SMART Goals__ - Learn to focus on what matters most and set measurable, actionable goals to drive success. - __Aligning Teams Through Cross-Functional Collaboration__ - Use shared goals to foster collaboration and unify efforts across your organisation. - __Feedback, Check-ins, and Continuous Improvement__ - Create a culture of regular feedback and iterative growth to stay on track and adapt. - __Transparency, Accountability, and Recognition__ - Build trust through openness, celebrate achievements, and hold teams accountable for progress. - __Leveraging Technology for Goal Setting and Execution__ - Use tools and frameworks to streamline processes and achieve your business objectives efficiently. ### 🎁 Free Gift: Simply sign up to the [HubSpot for Startups program here](https://app.hubspot.com/signup-hubspot/hubspot-for-startups?partner-code=C1BIfrbMYyXo&program=entrepreneur) (no purchase required), and you will __receive a FREE Digital Workbook__ that will help you create a GTM Strategy and map out your 2025 business goals.   ## Meet the Speakers ![Paul Sullivan](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/Paul%20Sullivan.jpeg?width=567&height=567&name=Paul%20Sullivan.jpeg) ## Paul Sullivan - Founder & Chief Strategist @ Arise GTM With over 25 years of experience in Financial Services, SaaS, Fintech, E-Commerce, and B2B Services, Paul is a former Investment Banker (JP Morgan, Morgan Stanley, Merrill Lynch, UBS, CSFB), where he worked in various equity and trading positions across front, middle and back-office. Paul has also held positions as CTO and CMO, and is a certified product marketing leader who helps companies accelerate their growth with go-to-market (GTM) strategies and revenue operations (RevOps). As the creator of the ARISE Go-to-Market Methodology™, He's spent over 15 years shaping GTM strategies for tech and service companies. ![Anna Gordon](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/Anna%20Gordon.jpeg?width=567&height=567&name=Anna%20Gordon.jpeg) ## Anna Gordon - Head of HubSpot for Startups, UKI Anna manages the HubSpot for Startups program for UK & Ireland and partners with Investors, Accelerators and Incubators. She's passionate about connecting startups with the right knowledge, tools and network needed to scale. Prior to HubSpot, Anna worked at Enterprise Ireland where she both advised and secured investment for Irish tech startups and SMBs. ## Register to Watch On-Demand *HubSpot will share the information you provide to us with Arise GTM and Arise GTM will use your information to contact you about relevant content, products, and services. To unsubscribe from Arise GTM's communications, see [Arise GTM's Privacy Policy.](https://arisegtm.com/privacy-policy)* Business Email* First Name* Last Name* Primary role* Please SelectStartup FounderStartup Team MemberVC/InvestorStartup Ecosystem ProfessionalEnterprise Leader (Director+)Enterprise EmployeeAgency, Consultant, or Service ProviderOtherCreator or Media Content Language reCAPTCHA score GACLIENTIDAnonymously identifies a browser instance. This is a non-authenticated, cookie-based identifier created automatically by a Analytics-enabled site on a user’s first visit. 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Copyright © 2026 HubSpot, Inc. - [Legal Center](https://legal.hubspot.com/legal-center) - [Privacy Policy](https://legal.hubspot.com/privacy-policy) - [Security](https://legal.hubspot.com/security) - [Website Accessibility](https://legal.hubspot.com/website-accessibility) - [Manage Cookies](https://offers.hubspot.com) ## Grab Your Free Digital Workbook 🎁 Close Simply sign up to the [HubSpot for Startups program here](https://app.hubspot.com/signup-hubspot/hubspot-for-startups?partner-code=C1BIfrbMYyXo&program=entrepreneur) (no purchase required), and you will __receive a FREE Digital Workbook__ that will help you create a GTM Strategy and map out your 2025 business goals. 🎯   [Sign up to the free HubSpot for Startups program](https://app.hubspot.com/signup-hubspot/hubspot-for-startups?partner-code=C1BIfrbMYyXo&program=entrepreneur)