Money Making Websites

How to: Build a Website That Converts — Powered by AI

Your website is more than a homepage — it’s your first investor pitch.
Find out how to make it clear, credible, and conversion-ready.
Get the storytelling framework startups use to grow faster.

November 13th @ 3pm GMT | 4pm CET

Workshop Overview

🚀 Build a Website That Converts and Grows Your Startup

Join us and learn how to create a money-making website that will grow your startup!

Your website is your digital storefront — and for startups, it’s often the only proof of your credibility. Before you have customer logos or case studies, potential investors, partners, and buyers will judge your business based on your online presence. If visitors don’t understand what you do, they’ll bounce — and you’ll lose opportunities that could have driven growth.

In this hands-on session, Johan from Leadstreet (Elite HubSpot Partner) will show you how to use storytelling, AI and proven conversion principles to create a website that turns visitors into paying customers. You’ll walk away with a clear, science-backed framework to design pages that build trust, communicate value, and close sales faster.

What You'll Learn:

1. Website Fundamentals for Startups 📚

Understand the essential structure and messaging your site needs to convert — and how to communicate your value clearly from the first glance.

2. Trust and Proof Elements 🔍

Discover how to build credibility fast using visual and verbal proof, even without a long client list or big-name references.

3. Pricing Page Essentials 💰

Learn how to present pricing that feels transparent, trustworthy, and designed to guide visitors toward confident buying decisions.

4. Top-of-Funnel Best Practices ⏳

Find out how to capture attention early with clear messaging, strong CTAs, and content that attracts your ideal audience.

5. Storytelling Framework for Startups 👓

Master a simple storytelling structure to make your homepage engaging, relatable, and conversion-focused.

6. AI-Powered Website Optimization (Bonus Insight) 🤖

See how AI can help refine your copy, test designs, and personalize user experiences without losing authenticity.

Who Should Attend:

Startup founders, marketers, and teams ready to elevate their digital presence, build credibility, and turn website visitors into customers.

🎁 What's in Your Goody Bag?

Simply sign up to the HubSpot for Startups program here (no purchase required), and you will get access to a goody bag from HubSpot & StartupBootcamp packed with:

$5,000 in AWS Activate Credits
$1,000 LinkedIn and Google Ad Credits
12 months free of Asana & make.com
50% off Apollo
AEO Grader Tool

Meet the Speakers

Johan Vandecasteele - Managing Partner at Leadstreet

Johan Vandecasteele founded leadstreet in 2014, building it into an Elite HubSpot Partner with proven expertise across 650+ implementations. He served two terms on HubSpot's EMEA Partner Advisory Council, advising on European partner strategy.

Before leadstreet, Johan spent over two decades in marketing leadership roles at different publishing houses, where he launched five magazines, organized events, and managed news sites. His expertise spans CRM strategy, marketing automation, sales enablement, and website optimization—always with a no-nonsense, results-first approach.

Stefany Ludeña - Head of HubSpot for Startups Iberia, Benelux & Italy

Stefany Ludeña leads HubSpot for Startups in Iberia, Italy and Benelux, where she works with Incubators, Accelerators and Investment Funds to implement growth strategies for entrepreneurs in multiple European markets.

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