Free Report
The State of AEO in 2026
Dive into data about how marketers around the world are adapting to AEO, brand citation themes from top answer engines, and learn how to implement AEO yourself.
Global marketers buzzing about Answer Engine Optimization (AEO).
More than half of marketers say their businesses are already optimizing content for answer engines, and many are already seeing positive results.
However, AEO is still an emerging channel for SMBs and growing businesses to get in on. In the State of AEO report, you'll discover data to help you adapt to the new era of search and discovery and learn:
- Best practices for scalable SEO, based on insights from 4K+ global marketers.
- Top citation themes from 6+ answer engines to help you understand what answer engines cite most often.
- B2B vs. B2C AEO comparisons to help you benchmark yourself against brands like yours.
Here's a preview of heavy-hitting stats:
-
58%
of marketers say their businesses are optimizing content for answer engines.
-
44%
of marketers have made a business purchase based on brands they've discovered through answer engines.
-
433%
HubSpot saw 433% brand citation improvement from doubling down on AEO.
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The State of AEO in 2026
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Free Access: HubSpot's State of AEO report
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