Report Bundle

The State of AI in 2026 [Research Pack]

Take your company's AI outcomes to the next level with TWO comprehensive reports filled with the global data seen in HubSpot's UNBOUND26 Keynote.

AI is here - but is it actually helping you grow?

We surveyed 6,000+ global professionals across marketing, sales, service, and leadership to learn:

How AI's embedded in their work so far
What outcomes it's driving (if any)
What enables (or stalls) AI ROI

This bundle dives into results with TWO free reports: State of AI in Business & GTM & State of AI in Marketing

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Get the top trends HubSpot's own CEO is talking about

This double-report bundle offers data-backed trends, tactics, and recommendations from the massive study noted in HubSpot CEO Yamini Rangan's UNBOUND 2026 Opening Keynote.

"After nearly three years of watching AI play out … I believe transformation will not happen in the maxxing phase. Transformation will happen when we stop asking what technology can do and what it should do."

Yamini Rangqn

Chief Executive Officer, HubSpot (UNBOUND 2026 Keynote)

One Bundle: Endless AI Insights

Learn what sets transformative AI adopters apart from other businesses, which AI use-cases drive them the biggest returns, and why you still need human staff to truly untap AI's potential.

Sneak Peak

Transformative AI drives ROI

While 90% of respondents say their company uses AI, only 6% rate their company as a "transformative" AI adopter. That 6% is seeing stark benefits:

4X

more likely to hit their revenue goals
6X

more likely to hit their efficiency targets

Where to unlock AI's potential

AI puts marketing, sales pipelines growth, and data-enrichment into overdrive.

Who's leading the way

42%

of marketers say their department is reaching advanced levels of AI adoption
What makes AI work

74%

of companies that say they use AI and have excellent data also beat revenue targets
Where to un-tap AI ROI

10%

of salespeople use AI for pipeline prioritization, despite most of those who do reporting measurable benefits

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The State of AI in 2026 [Research Pack]

AI is here - but is it actually helping you grow?

Get the top trends HubSpot's own CEO is talking about

"After nearly three years of watching AI play out … I believe transformation will not happen in the maxxing phase. Transformation will happen when we stop asking what technology can do and what it should do."

One Bundle: Endless AI Insights

Transformative AI drives ROI

Where to unlock AI's potential

Who's leading the way

Why do I need to fill out the information requested?

Is this really free?

The State of AI in 2026