Authored by Kathleen Booth, Scott Brinker, Asher Mathew, and Kelly Sarabyn, the report uncovers market insights on how revenue leaders are viewing partners today.
The results of this survey show that marketing and sales leaders believe partners are becoming an increasingly important channel.
Go-to-market leaders see partners as having a significant impact on the buyer and believe their organization should be investing more resources in partners.
Despite the positive view of partners' ability to drive marketing and sales objectives, organizations do not yet appear to be fully leveraging partners.
In addition to sharing the survey data, this report contains contributions from executives at leading companies who provide their perspective on partner led growth.
Read the report for insights and advice on partnerships as a go-to-market channel.