"The State of Partner Sales: Studies in Excellence" from HubSpot, Crossbeam, and Partnership Leaders with a foreword from Bobby Morrison, CRO, and Ritu Khanna, VP of Global Partnerships at Shopify is a collection of stories from key players in the industry who are finding success selling with their ecosystem partners. These case studies show how unifying motions between companies and their partners, as well as partnership teams and their sales counterparts, can drive more revenue.
The different approaches detailed in the stories of successful brands like G2, Gong, Chili Piper, and CallRail are invaluable for any organization aiming to harness the full potential of strategic partnerships. Through partnerships, Gong and Chili Piper are generating millions in revenue while CallRail increased the adoption of their HubSpot integration by 167% and these are just a couple of examples of success taken from this report. By understanding and implementing the core elements that made these collaborations successful, businesses can drive innovation, enhance market competitiveness, and achieve sustainable growth in today’s interconnected business environment.