By 2020, 85% of consumers will engage with businesses without ever interacting with another human being, according to predictions from Gartner Research.
That's why more and more companies are leveraging chatbots and messaging tools like Whatsapp to engage with their prospects and customers.
On top of this, consumer expectations of businesses to deliver on this have never been higher - according to Google, 61% of people now expect brands to deliver personalized experiences.
That’s where chatbots come in.