By 2020, 85% of consumers will engage with businesses without ever interacting with another human being, according to predictions from Gartner Research.
That's why more and more companies are leveraging chatbots and messaging tools like Whatsapp to engage with their prospects and customers.
On top of this, consumer expectations of businesses to deliver on this have never been higher - according to Google, 61% of people now expect brands to deliver personalized experiences.
That’s where chatbots come in.
But what are chatbots? Chatbots are software that communicates with humans through messenger apps and on websites. In other words, chatbots live on the same platforms where most people who are present online spend their time.
For agencies, this is a massive opportunity to offer additional services.
Using chatbots, you can help your clients qualify leads, book meetings, provide customer support, all on their website. And scale their one-to-one conversations - all while building an entirely new revenue stream for your agency.
This ebook highlights real examples of how some of HubSpot’s Agency Partners have implemented simple yet effective chatbots that have driven real results for themselves and for their clients.
It also details why now is the right time to expand your existing services to offer the implementation and maintenance of chatbots to your clients.
What fascinates me about bots is how they remove friction and let people go straight to what they want to do.
Dharmesh Shah
Co-Founder & CTO
HubSpot
I believe chatbot services (conversational marketing) will be a critical part of the agency success model. We’re experiencing heavy demand, wide application, and better engagement with visitors.
Eric Pratt
Managing Partner
Revenue River
Adding chatbots will help reduce sales cycles and support overlays, but also help grow lead volume and customer acquisition. What's not to love?
Richard Wood
Managing Director
Six & Flow
Chatbots & Conversational services create a goldmine of opportunity for any agency that is leveraging / service clients with digital marketing. The service offering aligns with most objectives agencies are hired for and can be highly profitable too.
Remington Begg
CEO
Impulse Creative