Exclusive Platinum Lounge Access
October 14th - 18th 2024
Looking for a quiet space to grab a seat & get work done in between sessions? You've found it.
The platinum co-working lounge, hosted by HubSpot, is available daily from 9am to 5pm. You'll find plenty of comfortable seating, access to power, high speed WiFi and a quiet space to tackle your inbox.
Find the lounge on level 3 of the ICC Convention Centre - room 3.4, next to the Podcast Stage. A SXSW platinum badge is required to access the lounge.
Check out what's on in the lounge below. ⬇️
Friday 18th, 3.30 - 4.30pm
Join HubSpot for an exclusive afternoon designed to bring agencies together for networking, collaboration, and knowledge sharing. If you’re from the agency world, this meetup is the perfect space for you to connect with peers, discuss industry trends, and maybe even explore new partnership opportunities!

Starting daily from 1pm, our friends at Archie Rose will be stopping by to deliver the goods.

Looking for a quiet spot to focus and get through those emails? Our HubSpot Co-Working Space has you covered.
Enjoy comfy seating, high-speed Wi-Fi, ample power sockets, and the peace and quiet you need to get work done.

Hosted by HubSpot and featuring special guests, join us daily for an exclusive, one-time-only community event!
Monday to Thursday at 4 pm (and 3:30 pm on Friday), stop by for thought-provoking sessions designed to inspire, engage, and offer valuable insights. Whether it's marketing meet-ups or founder talks, we've got you covered. Discover what's on below! ⬇️
Thursday 17th, 4 - 5pm
Join HubSpot for an afternoon of inspiring conversations and valuable connections at the Women in Tech Meetup. If you work in the tech industry, this meetup is for you. It will be a space to connect, inspire and support each other - bring your stories and your biz cards.
Wednesday 16th, 4 - 5 PM
As startups evolve from local champions to global contenders, mastering the art of go-to-market (GTM) strategies and navigating international expansion become crucial. In this exclusive panel, Antler’s James McClure sits down with Connor Archbold, Tracksuit, and Adam McCurdie, Humanitix, two co-founders and co-ceos who have successfully scaled their ventures beyond Aussie and NZ borders. They’ll delve into the complexities of crafting effective GTM strategies, the nuances of entering new markets, and the pitfalls to avoid when expanding beyond Australia.
Tuesday 15th, 4 - 5 PM
One-third of CRM implementations fail and large-scale IT projects can sometimes drag on for years. But what if there was a way to turn the tide? In this fireside chat with Marc Van Den Berg, we’ll break down Lendlease’s IT change project success story and what has enabled it - from achieving the first phase of their IT transformation in just 7 months to achieving 80% employee adoption. We’ll delve into the key strategies, change models, and the critical lessons learned along the way.
Monday 14th, 4 - 5 PM
In an era of declining brand trust and increasing social media noise, how can B2B companies partner with creators to cut through the clutter and build authentic connections? This fireside chat will explore the shift towards personality-led content and how it’s reshaping B2B marketing strategies. Join this conversation if you’re interested in how your B2B brand can harness the power of creator collaborations to drive engagement and build trust!
To access the HubSpot Platinum Coworking Lounge, you must have a Platinum SXSW Badge. If you don't already have one, or if you'd like to upgrade your ticket, you can purchase it here,
It sure is. The lounge is designed as a coworking space - there's seating for around 40 people across a range of seating options.
We also have ample power point access and dedicated fast WiFi (exclusive to the lounge, you're not sharing it with 1,000s of attendees).
If you're after a space to sit, set up your laptop, plug into power and get work done for 20 minutes or 2 hours - you've found it.
We've partnered with the team at Archie Rose to bring their exceptional, world class gins into the HubSpot lounge.
The Archie Rose bartenders will be serving up complimentary gin tastings from 1pm - 4pm.
From 4pm - 5pm they will host a 'build-your-own spritz' bar - ask them about the custom HubSpot cocktail 🍹
The Archie Rose tasting bar is located inside the HubSpot lounge and requires a platinum badge to access.
*Drink limits apply.
Yes. Access to the lounge is exclusive to platinum badge holders until 4pm (3:30pm on Friday). For our events we open up the lounge to all SXSW visitors. Please remember to register before attending!