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HubSpot x SXSW Sydney

October 14th - 18th 2024

Looking for a quiet space to grab a seat & get work done in between sessions? You've found it.

The platinum co-working lounge, hosted by HubSpot, is available daily from 9am to 5pm. You'll find plenty of comfortable seating, access to power, high speed WiFi and a quiet space to tackle your inbox.

Find the lounge on level 3 of the ICC Convention Centre - room 3.4, next to the Podcast Stage.  A SXSW platinum badge is required to access the lounge.

Check out what's on in the lounge below. ⬇️

Exclusive networking events & Archie Rose tasting bar

Agency Meet-up

Friday 18th, 3.30 - 4.30pm
Join HubSpot for an exclusive afternoon designed to bring agencies together for networking, collaboration, and knowledge sharing. If you’re from the agency world, this meetup is the perfect space for you to connect with peers, discuss industry trends, and maybe even explore new partnership opportunities!

agency meetup

With special guests

What's on in the HubSpot lounge?

Past Events

Women in Tech Meet-up

Thursday 17th, 4 - 5pm
Join HubSpot for an afternoon of inspiring conversations and valuable connections at the Women in Tech Meetup. If you work in the tech industry, this meetup is for you. It will be a space to connect, inspire and support each other - bring your stories and your biz cards.

Women in Tech Meetup

Founder Meet-up: growing beyond ANZ’s borders: how Humanitix & Tracksuit are scaling globally

Wednesday 16th, 4 - 5 PM
As startups evolve from local champions to global contenders, mastering the art of go-to-market (GTM) strategies and navigating international expansion become crucial. In this exclusive panel, Antler’s James McClure sits down with Connor Archbold, Tracksuit, and Adam McCurdie, Humanitix, two co-founders and co-ceos who have successfully scaled their ventures beyond Aussie and NZ borders. They’ll delve into the complexities of crafting effective GTM strategies, the nuances of entering new markets, and the pitfalls to avoid when expanding beyond Australia.

Founder meetup (3)

IT Leaders Meet-up: leading complex organisational IT change projects

Tuesday 15th, 4 - 5 PM
One-third of CRM implementations fail and large-scale IT projects can sometimes drag on for years. But what if there was a way to turn the tide? In this fireside chat with Marc Van Den Berg, we’ll break down Lendlease’s IT change project success story and what has enabled it - from achieving the first phase of their IT transformation in just 7 months to achieving 80% employee adoption. We’ll delve into the key strategies, change models, and the critical lessons learned along the way.

IT meet up

Marketers Meet-up: building successful B2B x creator partnerships

Monday 14th, 4 - 5 PM
In an era of declining brand trust and increasing social media noise, how can B2B companies partner with creators to cut through the clutter and build authentic connections? This fireside chat will explore the shift towards personality-led content and how it’s reshaping B2B marketing strategies. Join this conversation if you’re interested in how your B2B brand can harness the power of creator collaborations to drive engagement and build trust!

marketing meetup

Frequently Asked Questions