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Search TAM Analysis Template

Free Resource

Empower your search strategy with precise Total Addressable Market insights, inspired by the SEO framework by Kieran Flanagan of Zapier and HubSpot's Marketing Against the Grain podcast.

Take Your Organic Search Program to
the Next Level

Are you looking to maximize the potential of your organic search program? This TAM Analysis template, inspired by Kieran Flanagan (CMO of Zapier), is designed to help you identify your total addressable market.

On the Feature Map tab, strategically list your products and their related web pages to align with customer needs and search intent. Move to the Topic Gap Analysis tab to unearth relevant keywords your competitors rank for but you don't. By mapping these terms to topics and product features with their respective MSV and difficulty, you can bridge the gap to enhance your search visibility.

Dive into the TAM Analysis tabs to aggregate the MSV of each product and topic, adjusting your click rates to project your potential capture of the market share. Visualize the data with graphs to pinpoint the topics with the highest MSV in your TAM and estimate the percentage of attainable market based on your click rates and industry benchmarks. Let our template guide you towards greater search success!

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Download the Free Template