Live Webinar

The AEO Playbook: What Drives Brand Visibility in ChatGPT, Gemini, and Perplexity

WED 13 MAY 2026

4:00 PM - 5:00 PM IST | 6:30 - 7:30 PM SGT

Search is undergoing its biggest shift in two decades. Buyers are no longer just Googling — they’re asking ChatGPT, Gemini, and Perplexity for answers and recommendations that directly influence their decisions.

HubSpot analysed hundreds of millions of answer engine responses to find out what actually drives visibility in AI Search. Some findings will surprise you - like why backlinks have almost zero correlation with AI citations, and why blogs still matter (they account for 62% of what AI engines cite!).

Join this session to learn new, research-backed strategies you can start acting on in 30 days.

Your 60-Minute Masterclass on AI Search Visibility

Across India and Singapore, most marketers know AEO is coming, but few are set up for it. HubSpot research shows that while the majority of marketers in both markets are familiar with AI-era search concepts, only 1 in 5 in Singapore and fewer than 6 in 10 in India are actively optimising for it.

The gap isn't awareness of needing to shift strategy to build visibility in AI search. It's knowing what to do - and doing it before your competitors do.

What got you to page one on Google won't get you cited by ChatGPT. Backlinks - which have had years of investment - have almost zero correlation with AI citations. Structure, specificity, and freshness matter more than domain authority. And 4 in 10 citations change within a month, meaning this isn't a one-time fix.

HubSpot's Sr. Marketing Director and resident AEO expert, Aja Frost, joins us for a live session diving into the AEO playbook for brands that are ready to win in AI search.

You'll leave this session with seven research-backed strategies and a 30-day action plan to shift your own strategy to win in the AEO era.

What You'll Learn:

✓ How AI actually decides what to show
A deep dive into how ChatGPT, Gemini, and Perplexity evaluate, rank, and cite brands in their responses.

✓ 7 research-backed strategies to improve your visibility
Insights drawn from analyzing millions of prompts, with clear examples of what works (and what doesn’t).

✓ A practical 30-day action plan to get started
Step-by-step guidance to help you improve your brand’s presence in AI-generated answers, starting immediately.

Meet the Speaker

Aja Frost

Sr. Director - Global Growth & Paid Advertising
HubSpot

Frequently Asked Questions

Answer Engine Optimisation, or AEO, is the practice of improving how often a business appears in AI-generated answers across platforms like ChatGPT, Gemini, and Perplexity. It's a new discipline that works differently from SEO (Search Engine Optimisation). While SEO helps businesses rank in traditional search results, AEO helps them appear in answer engines, which take into account brand presence, news media, reviews, social, and owned content to decide what gets cited.

Marketers are already feeling the shift. Organic traffic for HubSpot customers is down 27% year-over-year*. But HubSpot AEO beta users who are prioritising answer engines have seen AI referral traffic grow 20% compared to customers not using the tool

By registering for this webinar you also agree we may share your information with Contrast (the vendor that provides the webinar platform) and that you have read and agree to the Contrast Privacy Policy and Terms of Service.