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The AEO Revenue Playbook

4 Plays to Convert AI Visibility Into Pipeline

As AI search reshapes discovery, visibility alone is no longer enough. HubSpot and Webflow will show you how leading teams are connecting AI influence to measurable pipeline and revenue, using a proven framework backed by customer results, implementation best practices, and practical conversion strategies.

July 21, 2026 | 11 AM EST | Free Webinar

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human and AI working together

Teams are investing in AEO, but visibility is inconsistent and revenue impact is often difficult to measure.

AI-driven search has fundamentally changed how buyers discover solutions. 95% of B2B buyers now use AI in purchasing, often forming preferences and building a shortlist before they ever click through to a website. For revenue teams, that means influence increasingly happens before someone arrives on your site. The teams building around AEO are capturing that advantage. 

The opportunity is significant: HubSpot customers actively optimizing for AI search generate 170% more MQLs and 82% more deals than comparable customers who aren't, and at Webflow, 42% of non-brand organic signups are now attributed to AI. The challenge is that most teams are still iterating on AEO visibility and have not yet built a system for connecting it to revenue. This session closes that gap.

What's on the roadmap?

target_bullseye
A revenue framework connecting content, technical foundations, authority, and measurement.
AI_Human_Puzzle
Discover real customer results and practical tactics your team can implement immediately to drive pipeline from AI search.
Context_AEO_Revenue
A clear read on what separates teams that monetize AEO from those that stop at visibility.

Meet your AEO experts:

  • Rory Hope

    Head of EN Growth Marketing

    logo HubSpot

    Rory leads user acquisition across HubSpot's web properties and is currently developing HubSpot's AI Search playbook. With over a decade of digital marketing experience in-house and agency-side, …

WhyAEORevGen_v2

Why AEO is your next revenue engine.

The teams creating an advantage today are not waiting for AEO to stabilize. They are investing now, because the first-mover advantage in AI search will compound the same way early SEO investments did. This session gives you the framework to start converting your AEO efforts into measurable pipeline.

AEO Is Already Moving the Needle. Here's the Proof.

  • 1850%

    increase in qualified leads from HubSpot's own AEO strategy.

Source: HubSpot AEO  |  HubSpot AEO Trends  |  Webflow

  • The teams that are focused on AEO today are routinely, day in and day out, putting double-digit lifts in traffic up on the board. That is not an exception.

    Guy Yalif

    Chief Evangelist

    Webflow

    Webflow_logo

Frequently Asked Questions

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