Interactive Guide

The AI Advantage: 10 Step Guide to HubSpot connectors for ChatGPT and Claude

HubSpot is the first CRM to natively integrate with ChatGPT and now Claude—giving you real-time, AI-powered insights from your own CRM data with zero setup. This guide will show you how to connect, prompt, and grow smarter across marketing, sales, and service.

Smarter Growth Starts with Smarter Questions

Whether you're a marketer optimizing campaigns, a sales leader accelerating deals, or a customer success pro focused on retention, this guide is for you. With HubSpot directly integrated with ChatGPT and Claude, your team can turn your CRM data into decisions faster than ever. No custom reports, no analysts—just natural language prompts and instant answers from your CRM.

Preview what's inside:

See how it works

The shift to AI-driven GTM work is already happening—and HubSpot is leading the way.

ChatGPT + HubSpot

📈 75%+ of HubSpot users already use ChatGPT (Source)
Prompt libraries help teams improve outreach, velocity, and analysis
Ask natural questions, get instant CRM answers—zero dashboards required
Built for structured summaries and fast insights

Claude + HubSpot

Built for long-form, strategic AI collaboration
Ideal for teams who prefer richer narrative context and deeper follow-up
Fully permission-aware, with minimal additional admin required
Great for QBR prep, sentiment analysis, and multi-step guidance

What you'll learn from this guide:

A new mindset for how GTM teams interact with HubSpot data: Learn how prompting shifts your team from dashboard-hopping to insight-on-demand—unlocking faster, more confident decisions across marketing, sales, and success.
Proven ways to reduce manual work in everyday workflows: See how prompting helps you skip spreadsheet exports, accelerate meeting prep, and streamline campaign and pipeline reviews—all within your existing tools.
A system for scaling prompting across your GTM team: Get a framework for saving, sharing, and operationalizing prompt usage so AI becomes a repeatable part of how your team works—not just a one-off experiment.

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