• HubSpot
  • Smart Insights

The Future of Marketing

Learn what investments you need to make to compete in 2020, and beyond.

To stay competitive, you need to know the trends of the future.

The age-old question amongst marketers (or marketing leaders) is, what should we invest in to stay competitive? To assess digital readiness, Smart Insights and HubSpot asked their subscribers to share their current and future attention to future marketing success drivers. 
As a result, we produced a report on the future of marketing. This report, authored by digital marketing strategist Dr Dave Chaffey of SmartInsights, highlights five core drivers of future marketing success needed in the omnichannel marketing world. 
We identified these areas of marketing investment because they give a simple, high-level framework to review whether you have the right foundations in place to improve your marketing performance. Download the report below.

What's included?

With this guide, you'll get recommendations for improving:

  • Multichannel customer experience
  • Use of inbound media
  • Messaging effectiveness
  • Content marketing effectiveness
  • Governance in larger organizations
  • In-house skills development

Complete the form to download your guide

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